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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. Firms such as eBay and Lyft, and many other online firms, have pursued this strategy and successfully expanded their core business.

Branding 472
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results

Perficient

Our Paid Search team earned some well-deserved recognition last week when their paid search campaigns for long-time client Lake Champlain Chocolates won Best Use of Search – Retail/Ecommerce (PPC) at the US Search Awards. It was a well-executed campaign with a great outcome for the brand. It was amazing work.”.

Trends 508
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No Candy: Godiva To Close US Stores

PYMNTS

retail presence in recent decades, is reversing course and closing all its North American brick-and-mortar locations, according to numerous online news sources citing a company statement. Godiva, the maker of high-end chocolates that significantly expanded its U.S. Godiva is owned by Yildiz Holding , which is based in Istanbul, Turkey.

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P&G Reports 50 Pct Jump In eCommerce Sales, Sees Lasting Shift To Online

PYMNTS

Pointing to increased demand for premium products and continued lifestyle changes from the coronavirus, Procter & Gamble reported an 8 percent increase in total revenues Wednesday, led by a 50 percent increase in its online sales.

Online 292
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Why Enterprise SEO Is Different – Here’s Why #246

Perficient

Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. In this episode of the?award-winning?Here’s

Video 517
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How the Pandemic Has Changed Holiday Season Shopping

Perficient

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. This taught us that the market could change rapidly and in unexpected ways. All that underscores how important it is to anticipate the unexpected and have an agile organization—which leads us to our next question.

Video 508