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Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146
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Bolstering The B2B Buyer's Online Experience

PYMNTS

"But there are more people working from home and not available in the office, and customers started to see that having B2B eCommerce and online ordering is much more meaningful now, compared to the traditional way they were doing it.". Build Versus Buy. There is an inherent value in building B2B eCommerce platforms from the ground up.

Online 218
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Being able to order groceries, prescriptions, and other essential products online can be a challenge for people with disabilities in the best of times. Designing with accessibility in mind creates a better site/experience for all users. An accessible site can also tie in and reinforce your company’s brand values.

UX 531
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

3) Tell Me – Authentic, Relevant Brand Messages and Experiences. Leveraging technology in a personalized user experience is a critical way we will make this come true. I’ve long advocated that personalization includes three essential elements: . 1) Know Me – Data & Analytics Relevant to the Customer.

Mobile 294
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s