Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

South State Correspondent

OCTOBER 16, 2024

Because of this, by promoting your card, your bank is promoting its brand and creating a more important customer. To support debit card operations, a bank gets charged a myriad of transaction charges and maintenance fees from the card rails (Visa, Mastercard, Discover, etc.), the network (Interlink, Pulse, Shazam, etc.)

Cards 195

Cards How To Fraud ATM 195

Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Modern consumers hyper-adopt and hyper-abandon brands because many of the products they shop for are available at another retailer. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

PYMNTS

JUNE 22, 2020

How Customer Reviews Provide Lifeblood To Restaurant Operations. The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money.

Operations 156

Operations social media Online Survey 156

Bank Innovation

FEBRUARY 6, 2019

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170

Branding Industry social media Operations 170

PYMNTS

JUNE 14, 2019

And the idea is to take advantage of the ongoing rise of mobile commerce and social media to create, in essence, digital communities centered around pets — and not just ones that spark to life when little Fido goes missing, or plots an escape from a dog park or a particular section of the beach in the summer. Social Media Aspect.

social media 194

social media Retail Community Mobile 194

Bank Innovation

FEBRUARY 23, 2016

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Branding 150

Branding Innovation Fintech social media 150

PYMNTS

MAY 1, 2020

advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

social media 233

social media Video New York California 233

PYMNTS

OCTOBER 22, 2018

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. Instagram is not just appealing to teenagers; it is also drawing more marketers. Piper Jaffray polls 8,600 teenagers across the U.S.

social media 143

social media Survey Branding Apple 143

PYMNTS

DECEMBER 21, 2020

The company said digital sales of its flagship Nike brand (the firm also owns two others) soared by 84 percent during the period without adjusting for currency changes. It’s how we operate and prioritize, from how we engage with members to how we operate our supply chain to how we serve consumers in the marketplace.”.

social media 267

social media America Strategy Online 267

PYMNTS

DECEMBER 5, 2018

Think about it: A person who makes a donation in the public sphere of social media might encourage others to do the same. This can serve as a powerful force when it comes to online charitable giving via social media. A social media conversation about a cause or charitable need can easily inspire consumers to donate.

social media 187

social media Online Maine Payments 187

PYMNTS

FEBRUARY 28, 2020

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study. Steve Madden said Thursday (Feb.

Case Study 211

Case Study Branding Study social media 211

Perficient

OCTOBER 29, 2020

Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure.

US 294

US social media User Experience Digital Strategies 294

PYMNTS

APRIL 17, 2020

The IAB said effects are being felt across ad-supported websites, “as well as companies that provide technical infrastructure to support selling ads” such as network services, brand safety and attribution services. The wild card here is the amount of small businesses that feed the revenue of ad words and social platforms.

social media 188

social media Survey Google Branding 188

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

JANUARY 24, 2018

Like the Chefling app, these devices sometimes interface with voice-activated assistants, such as Amazon’s Alexa, and have the potential to save consumers from encountering expiring food and to inform brands on which products consumers are bringing home from the grocery store.

Branding 121

Branding social media Samsung Software 121

PYMNTS

APRIL 18, 2017

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

social media 123

social media Payments Retail Branding 123

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

NOVEMBER 26, 2018

Kering is gearing up to offer its own luxury eCommerce sites within the next two years, ending existing joint-venture efforts and bringing such operations in house, reported Reuters. By 2020, Kering will bring full control of its luxury brands online through its own internal activities, which include building tech teams, said Reuters.

social media 141

social media Branding Online Apple 141

PYMNTS

APRIL 15, 2020

In separate news, Standard Chartered has rolled out a banking as a service solution named nexus that will let online shopping operations, digital platforms, ride-hailing firms and social media sites provide loans, savings accounts and credit cards under their own brands.

Payments 193

Payments social media Online Report 193

Celent Banking

NOVEMBER 12, 2014

The promise of these new start-ups was a drastic improvement on customer experience, ditching traditionally stale financial services with improved digital offerings, social media integration, and a familiar/casual communication style. Indeed some of them have already begun offering digital services through a separate digital brand.

social media 232

social media Customer Experience Branding Mobile 232

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Report 100

PYMNTS

JUNE 16, 2019

In other social media shopping news, photo and video sharing social media platform operator Instagram was reportedly launching a trial of a program that would enable consumers to shop and check out through its app per news in March.

social media 108

social media Video Branding Report 108

PYMNTS

OCTOBER 6, 2020

George Lee , chief operating officer of CCRManager , said while digitization is happening in small parts of the system, the worldwide network isn't collaborative enough to easily transition over to new ways of working.

social media 160

social media Groups Operations Fraud 160

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101

Branding social media Course Houston 101

PYMNTS

MARCH 16, 2019

Plus, to add insult to injury, because its social media channels were all on the fritz, Team Facebook spent much of the day on Twitter to keep its users posted. Facebook may have earned consumers’ ire, but given the turmoil the social media company has seen over the last 18 months, this latest tempest barely ranks at tea cup level.

social media 152

social media Branding New Jersey Course 152

Perficient

JANUARY 21, 2025

The insurance industry in 2025 is at a pivotal point, with key digital insurance trends leading the charge in transforming how carriers operate and interact with customers. Recommended Approach : To buffer these external pressures, carriers and intermediaries must focus on operational efficiency, which can be accelerated through technology.

Trends 221

Trends Customer Experience social media Innovation 221

PYMNTS

APRIL 7, 2016

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. percent of eCommerce transactions come directly (AKA “last-click” sales) from social media. Additionally, 10.8 percent apiece.

social media 100

social media Retail Study Branding 100

PYMNTS

MARCH 6, 2018

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119

Google social media Branding Mobile 119

PYMNTS

APRIL 1, 2020

Melnyk , professor of operations and supply chain management at Michigan State University. The respondents placed their votes for the best strategies among four choices: content marketing, PPC ads, email marketing and social media marketing. Why are we having such great shortages, and why can’t the system respond?

social media 216

social media Retail Michigan Strategy 216

PYMNTS

AUGUST 25, 2019

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

Millennials 133

Millennials Data social media Branding 133

PYMNTS

MAY 20, 2020

A devastating small business survey on one hand, and a possible link to social commerce on the other. That was Facebook’s contribution to the pandemic crisis yesterday as the social media giant rolled out two new shopping services for small business — Facebook Shops and Instagram Shop. told Bloomberg.

Video 200

Video Survey social media Online 200

PYMNTS

MARCH 12, 2020

Standard Chartered has launched a new “Banking as a Service” solution called nexus that will allow digital platforms, eCommerce operations, social media sites and ride-hailing companies to offer credit cards, loans and savings accounts under their own brand name, according to a release. .

social media 167

social media Groups Marketing Strategy 167

PYMNTS

SEPTEMBER 11, 2017

Apart from its well-known namesake brand, Billabong is also the parent behind a host of surf and beach-lifestyle related firms: RVCA, Element, Kustom, Palmers Surf, Xcel, Honolua Surf Co. and Von Zipper are all Billabong brands (Billabrands). million, while $518,000 was cut from the value of the Honolua brand. Revenue dropped 8.8

social media 122

social media Branding Retail Millennials 122

PYMNTS

SEPTEMBER 14, 2018

That’s a question with obvious relevance to payment and commerce operators. In a brand new PYMNTS interview , Gabriel Weinberg, CEO of DuckDuckGo , makes the case that his search engine can win over a decent number of consumers. Social media platforms and other digital operators are scrambling to stay a step ahead of the wave.

Online 148

Online social media Google Data 148

PYMNTS

MAY 5, 2020

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

Retail 150

Retail New York City New York social media 150

PYMNTS

FEBRUARY 7, 2020

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The brand has also partnered with Goodwill and Chrysalis to access underserved employees.

Los Angeles 141

Los Angeles Community Branding social media 141