article thumbnail

Activ(ist)wear Brand Takes Its Face Masks To Times Square

PYMNTS

But that’s exactly what a Portland, Oregon-based company called DHVANI has done – and it has even taken the gambit one level higher. The company refers to itself as an activ(ist)wear leisure brand, applying its #standforsomething mission to all of its marketing. market with three billboards in Times Square.

Branding 207
article thumbnail

Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.

Branding 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
article thumbnail

Indochino Eyes Expansion In 2019

PYMNTS

Indochino , the digitally-native made-to-measure menswear brand, has plans to expand in 2019. And five additional locations will open on the West Coast, with three in California — Roseville, San Diego and San Jose — plus Portland, Oregon, and Bellevue, Washington. 18, followed by Portland on Feb. Greenwich, Conn.;

San Diego 122
article thumbnail

Adding New Layers To The Retail Experience

PYMNTS

Hence, the ’69 VW minibus — the right blend of lots of cargo space and a rather eye-catching exterior that matches the beachy, breezy comfortable aesthetic the brand was trying to build. Frequently breaking down or not, the brand managed to spread. The move, however, grew out of an organic need within the brand.

Portland 100
article thumbnail

Building A Niche Brand For Outdoor Enthusiasts

PYMNTS

Apart from online sales, they have brick-and-mortar stores (in Seattle, Portland, Denver and Whistler, and British Columbia, with a 100,000-square-foot retail operation under construction in Salt Lake City), an adventure travel business and an outreach program to local retailers.

Branding 100
article thumbnail

Creating A Community For A Niche Outdoor Brand Around

PYMNTS

Apart from online sales, they have brick and mortar stores in Seattle, Portland, Denver and Whistler, British Columbia ( with a 100,000 square foot retail operation under construction in Salt Lake City), an adventure travel business, and an outreach program to local retailers.

Community 100