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Activ(ist)wear Brand Takes Its Face Masks To Times Square

PYMNTS

But that’s exactly what a Portland, Oregon-based company called DHVANI has done – and it has even taken the gambit one level higher. The company refers to itself as an activ(ist)wear leisure brand, applying its #standforsomething mission to all of its marketing. market with three billboards in Times Square.

Branding 207
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Fabletics Announces Brick-and-Mortar Expansion

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Activewear brand Fabletics , which was co-founded by Kate Hudson in 2013, announced plans for a retail expansion across the U.S. The company confirmed that the new locations will bring the brand’s total retail store count to 30 locations throughout the U.S.

San Diego 190
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Wildfang Is Building Its Brand With Clicks And Bricks

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Log another win for brick-and-mortar in the retail history books: Despite years of retail apocalypse criers, the industry continues to show that it’s not dying at all — it’s just evolving. The company opened its first store in Portland five years ago and is now about to open its second in New York City this May at 252 Lafayette.

Branding 100
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Adding New Layers To The Retail Experience

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Hence, the ’69 VW minibus — the right blend of lots of cargo space and a rather eye-catching exterior that matches the beachy, breezy comfortable aesthetic the brand was trying to build. Frequently breaking down or not, the brand managed to spread. The move, however, grew out of an organic need within the brand.

Portland 100
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Is Kanye The Secret To Retail Reinvention?

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And apparently of being a retail force within himself. The German sportswear giant has announced that in partnership with West they are expanding their very successful Yeezy brand via a new partnership called adidas + Kanye West. Yeezy-branded items will consist of footwear, apparel and accessories for all.

Retail 102
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Frugal Consumers Buying More Off-Brand, Off-Price Products

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This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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More Retailers Are Checking Into Hotels In Search Of Innovation

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Part of the future of retail is playing out inside hotels — and that’s happening as the wider part of the travel-and-tourism industry is undergoing its own significant disruption. One of the latest — and perhaps wildest — examples of the hotel-retail trend comes from Taco Bell, of all places. and Portland, Maine.

Retail 116