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Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

Log another win for brick-and-mortar in the retail history books: Despite years of retail apocalypse criers, the industry continues to show that it’s not dying at all — it’s just evolving. The company opened its first store in Portland five years ago and is now about to open its second in New York City this May at 252 Lafayette.

Branding 100
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Adding New Layers To The Retail Experience

PYMNTS

Hence, the ’69 VW minibus — the right blend of lots of cargo space and a rather eye-catching exterior that matches the beachy, breezy comfortable aesthetic the brand was trying to build. Frequently breaking down or not, the brand managed to spread. The move, however, grew out of an organic need within the brand.

Portland 100
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Activ(ist)wear Brand Takes Its Face Masks To Times Square

PYMNTS

But that’s exactly what a Portland, Oregon-based company called DHVANI has done – and it has even taken the gambit one level higher. The company refers to itself as an activ(ist)wear leisure brand, applying its #standforsomething mission to all of its marketing. market with three billboards in Times Square.

Branding 207
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More Retailers Are Checking Into Hotels In Search Of Innovation

PYMNTS

Part of the future of retail is playing out inside hotels — and that’s happening as the wider part of the travel-and-tourism industry is undergoing its own significant disruption. One of the latest — and perhaps wildest — examples of the hotel-retail trend comes from Taco Bell, of all places. and Portland, Maine.

Retail 116
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Is Kanye The Secret To Retail Reinvention?

PYMNTS

And apparently of being a retail force within himself. The German sportswear giant has announced that in partnership with West they are expanding their very successful Yeezy brand via a new partnership called adidas + Kanye West. Yeezy-branded items will consist of footwear, apparel and accessories for all.

Retail 102
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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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Indochino Eyes Expansion In 2019

PYMNTS

Indochino , the digitally-native made-to-measure menswear brand, has plans to expand in 2019. And five additional locations will open on the West Coast, with three in California — Roseville, San Diego and San Jose — plus Portland, Oregon, and Bellevue, Washington. 18, followed by Portland on Feb. Greenwich, Conn.;

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