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Perficient to Present at Fintech Generations 2021

Perficient

In the session “Differentiating Your Brand for the Digital Era,” Scott will discuss how financial services companies can leverage digital technologies in new and innovative ways to create new value for consumers and businesses. The presentation will occur on June 10 at 4:00 p.m.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): What You’ll Learn: Digital strategies from top brands across multiple industries. By optimizing these digital efforts, companies will increase sales and provide value to their customers.

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Visa: EMV Cuts Card-Present Counterfeit Fraud By 80 Pct

PYMNTS

Merchants saw a drop in card-present fraud due to the increased adoption of Europay, Mastercard and Visa (EMV) chip cards, Visa said. Consumers can use LINE Pay through their smartphone screen, without having to present a physical credit card. “As Also, total counterfeit fraud dollars went down by 48 percent.

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Then we present an outside industry (automotive, retail, etc.) The Situation. The Approach.

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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag. Consumer brands are signing onto the platform as well. Will TikTok attract more and more big brands?

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Cosmetics Brand Natura Exposes Customer Data

PYMNTS

Around 90 percent of users were Brazilian customers, although other nationalities were also present, including customers from Peru,” Sen told The Hacker News. The leaked information also includes online payment account details with access for nearly 40,000 wirecard.com.br users who integrated it with their Natura accounts, the report said.

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