PYMNTS

AUGUST 9, 2019

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . while showcasing Younique’s premium brand of cosmetic accessories. while showcasing Younique’s premium brand of cosmetic accessories.

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Perficient

OCTOBER 29, 2020

To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure.

US 294

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PYMNTS

SEPTEMBER 21, 2020

If the season is starting early as many retailers say it will, SMBs need to have a keen sense of planning as well as an agility to embrace opportunity as presented. Social media has always been the go-to media for retailers due to its ability to target locally, and retarget as well. Not this year. Now, the where.

Retail 169

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PYMNTS

OCTOBER 22, 2020

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. Omnichannel, Options And Social Media. Social media is also becoming a critical commerce channel for retailers.

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PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

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PYMNTS

JANUARY 4, 2017

To meet that goal, the shopping software company is focusing on improving the customer shopping experience through embeddable buy buttons and social media tools. Social media is a huge driver of traffic for a lot of our merchants,” Patricio said. Taking social media seriously. Buy now,’” said Devand. “I

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PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

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PYMNTS

MARCH 28, 2016

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

Millennials 100

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PYMNTS

SEPTEMBER 6, 2016

The rise in social media fraud was noted in new research from cybersecurity firm Proofpoint. In the report, a new form of social media-based phishing attack, referred to as “angler phishing,” is discussed, and recent example of attempts from two fraudulent PayPal Twitter accounts are shown.

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PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

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PYMNTS

MAY 16, 2017

The company has taken to social media via its Instagram account to push all of its initiatives forward. What this does is allow consumers to interact with the brand in a more direct way that helps influence the direction of products presented for sale.

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PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. The social network reported on Thursday that its revenue for the third quarter had risen 22 percent from a year earlier, to $21.2

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PYMNTS

APRIL 17, 2020

This investment in virtual experiential eCommerce demonstrates our long-term commitment to the success of our key partner brands. A click presents a new menu of brands. As founder and marketing director, D’Anna has leveraged social media for both businesses since the onset of COVID-19. This is luxury tech.

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Abrigo

JULY 13, 2015

The use of Webinars, email marketing and social media can help position your brand for growth in this digital world. When it comes to social media, simple is safe. For advanced social media management consider using Hootsuite or TweetDeck to follow, listen and post on Twitter.

Technology 150

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South State Correspondent

MARCH 15, 2023

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

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PYMNTS

MARCH 18, 2020

In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Many online retail brands, especially in the fashion industry, have gone to discounts and promotions to accomplish that. Only 43 percent of Americans trust the media.

Retail 153

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PYMNTS

MARCH 30, 2020

They see things on social media, they have been reached through direct marketing, email marketing, text marketing, etcetera about a product. What Every Brand Needs For An Omnichannel Experience. A natural next step is to go actually feel, get expert instruction, or ask questions.”.

Retail 177

Retail social media Millennials Branding 177

PYMNTS

APRIL 21, 2017

Chatbots are a staple in WeChat and have popped up across social media messaging channels, like on Twitter and LinkedIn. The company broke into facilitating online communication between brands and customers back in the days when those conversations took place on forums, Chevallier said. It’s not just Facebook, of course.

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PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127

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PYMNTS

JULY 27, 2016

LinkedIn, the professional social media network that is being acquired by Microsoft in a more than $26 billion deal, announced an acquisition of its own, buying PointDrive, a company that has a product that enhances the way sales professionals engage with prospective customers and existing ones via content.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

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PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 114

Retail social media Online Mobile 114

PYMNTS

APRIL 13, 2016

In an investor presentation in New York this past Monday (April 11), Strategic Marketing Director Stefano Cantino said the brand will also narrow the spread on prices of new products between regions to about 10 percent. “We In addition to addressing pricing, Prada is also delving into eCommerce more heartily than it has in the past.

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PYMNTS

JULY 27, 2018

Along with the upcoming Flip launch, FitPay has partnered with musical artist Lil’ Flip for a contactless payment device that will feature artwork designed by the rapper and carry his branding.

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PYMNTS

OCTOBER 3, 2016

That number needs to be coupled with Lady Gaga’s tremendous social media reach as well. That’s tremendous social media reach that Lady Gaga is bringing to the table. So, they’ll likely tune into the Super Bowl to watch a program that they might not normally be interested in.

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PYMNTS

APRIL 19, 2016

” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. We want to make them even bigger superfans of the brand. If anything, at Coachella, this is where effective branding and timely marketing interventions come to together in perfect harmony.

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PYMNTS

FEBRUARY 7, 2020

StyleSnap then will present recommendations for similar items on Amazon that match the look in the photo. StyleSnap’s recommendations draw on a number of factors, including brand, price range and customer reviews. More than seven in 10 Gen Z consumers currently use shoppable feed experiences to discover more about brands.

Branding 151

Branding Retail social media Mobile 151

PYMNTS

JUNE 3, 2019

In one corner are advocates of buying a domain name and setting up a solo shop on the world wide web as the best strategy for building an individual brand name, and keeping control of the customer and the customer experience. Selling on a marketplace, they say, puts that model at risk. It’s why GoDaddy acquired Sellbrite earlier this year.

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PYMNTS

SEPTEMBER 8, 2020

By looping directly into the source of the required data — government entities — Middesk is able to do the heavy lifting for financial service providers and quickly present this information in more meaningful ways. For a brand-new company, there's no question that compliance is important — but you also have other things on your plate.

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PYMNTS

FEBRUARY 2, 2018

Trevor Sumner, CEO of PERCH , said that people aren’t seeing TV ads anymore, and active engagement between brands and their customers on Facebook is dwarfed by the number of shoppers who pass by a store display on any given day. Every brand is vying for attention with video and direct-to-consumer digital media.

Branding 156

Branding Retail social media Marketing 156

PYMNTS

SEPTEMBER 13, 2017

Social media accounts strongly indicate that consumers are on a constant hunt for newer, fresher and more unique dining experiences — but it is almost impossible for culinary innovators to make it into the marketplace. The concept, she said, is often solid, but the presentation is not quite ready for prime time.

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PYMNTS

DECEMBER 15, 2017

There are also social media platforms like Instagram and Pinterest that are based on visual media, both of which have confirmed they are digging deeper into the AR/VR arena as they look to broaden the retail appeal of their respective social media hubs. “If But Modsy’s offering is a little different.

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PYMNTS

FEBRUARY 18, 2019

Sometime brands hit it lucky, sometimes a very concerted marketing effort makes all the difference — but what flavors define a food trend have heretofore mostly been mysterious. But Tastewise, an Israeli startup, thinks it can fill in the holes here — and actually use data to figure out the consumer palate and possibly where it is going next.

Data 139

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Independent Banker

DECEMBER 31, 2021

Focus on your brand. How does the community bank present itself to candidates? It’s essential to think about your brand in every channel: your website, the local paper, social media and live events. Before you start to recruit, Utsey suggests you look at your public image.

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BankNXT

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. What are some tools I encourage my students to use for personal branding? This is a great service as well to be able to monitor your own brand, but also competitors and key words.

Branding 44

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PYMNTS

APRIL 25, 2016

In June 2015, the social media titan dropped the requirement to have a Facebook account to use the service, a strong indication the two will become unbundled, so to speak. All of these revelations left technology pundits guessing at exactly what direction the social media giant plans to take its messaging service.

Retail 100

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