PYMNTS

JUNE 22, 2018

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. And the shoes?

social media 118

social media Los Angeles Examples Branding 118

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. This program would appear to take Amazon’s affiliate program to another level. Capturing Gen Z.

social media 155

social media Report Study Trends 155

PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. According to the release, Verishop believes it has identified the most important social features for an eCommerce app. “We

social media 227

social media Video Branding Community 227

PYMNTS

OCTOBER 16, 2020

The Competition and Markets Authority has been investigating hidden advertising on Instagram over concerns that too many social media influencers are posting content about businesses without making clear where they have been paid or incentivized to do so, and that the platform was not doing enough to tackle the problem,” the announcement explains.

social media 212

social media Branding Guidelines Regulation 212

PYMNTS

NOVEMBER 2, 2016

It looks as though social media has become a mainstay in the shopping experiences of many shoppers. As the holiday shopping season draws near, a recent report from Crowdtap revealed the significant influence social media has on the path to purchase of many consumers.

social media 100

social media Branding Retail Study 100

PYMNTS

NOVEMBER 17, 2016

Social media has taken on a life of its own — so much so that a new survey finds a lot of consumers value their life online at $100,000 to priceless. That may be particularly scary since Forbes reported that Mark Zuckerberg of Facebook got his social media accounts hacked for the third time in 2016.

social media 100

social media Security Company Survey 100

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

MARCH 19, 2019

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. They can purchase in the app from Adidas, Anastasia Beverly Hills, ColourPop, Huda Beauty, KKW Beauty, Kylie Cosmetics, Nike and Ouai Hair, noted the report.

social media 189

social media Branding Video Report 189

PYMNTS

OCTOBER 31, 2018

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? To read the feature story and get a close look into how AR is laying the foundation for retail’s next state of evolution, download the new Digital Consumer Report.

Retail 173

Retail Report social media Samsung 173

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

social media 97

social media Marketing Millennials Trends 97

PYMNTS

MAY 11, 2020

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148

Branding social media Video Miami 148

Perficient

JUNE 7, 2023

On May 31, the Federal Deposit Insurance Corporation (FDIC) reported to the public what many banks already knew and had been experiencing for the past year – that deposits are declining in the American banking sector. There has almost been $1.2 Trillion removed from the banking system over the past year.

social media 221

social media FDIC Analysis System 221

PYMNTS

MARCH 19, 2019

Instagram has launched a checkout feature designed to help the social media platform become a more attractive place for consumers to buy retail products, and to capture more sales via what is coming to be known as contextual commerce. Social Media Purchases. Contextual Commerce Push.

social media 212

social media Retail Report Video 212

PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Retail 236

PYMNTS

JULY 10, 2020

This measured improvement in merchants’ ability to convert subscribers underpins their willingness to offer features that improve overall user experience,” our report noted. million individuals currently hold streaming, education and training, digital media or consumer retail product subscriptions, 27.4 in 2019’s third quarter.

Report 197

Report social media User Experience Training 197

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. are adding restaurants and eateries to their locations to attract a new generation of customers, according to a report by the South China Morning Post. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media.

Branding 131

Branding social media Trends Retail 131

PYMNTS

MAY 1, 2020

advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

social media 233

social media Video New York California 233

PYMNTS

JUNE 21, 2017

While several store closings and bankruptcy filings have been reported over the past year, the retail news cycle hasn’t exactly painted an inspiring image for the future of retail. One company that may have found an answer to today’s retailer conundrum is Brazilian-based fashion brand Melissa Shoes.

social media 195

social media Retail Branding Innovation 195

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

social media 144

social media Branding Survey Strategy 144

PYMNTS

JUNE 25, 2019

The idea is to “unlock” value by rolling out features like “native checkout,” the Financial Times reported. The report comes as news surfaced in March that Instagram was rolling out a pilot of a new shopping feature through which users can shop and check out within the app.

social media 167

social media Branding Retail Report 167

Perficient

SEPTEMBER 9, 2020

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. Behaviors: Buying Styles and Hesitations, Social Media and Technology Use. Desired Takeaway.

Google 429

Google social media Branding Marketing 429

Perficient

JULY 31, 2020

World Health Organization (WHO) Survey and Situation Report. Now here are the most trusted datasets that I personally use based on who they are and what they do: CDC COVID tracker. Johns Hopkins Research Center. Our world in Data (.gov). Every state website in the US. The Value of Data Through COVID-19. Why is this so important?

Data 354

Data Analytics Strategy social media 354

PYMNTS

JANUARY 28, 2021

Squarespace was reported to be seeking a $400 million credit line in 2019, PYMNTS reported, which generally means that the company is preparing to go public. Squarespace CEO Anthony Casalena said the company's goal was to be an “all in one” platform for “anyone to stand out,” including both those making businesses and personal brands.

social media 160

social media Branding Security Online 160

PYMNTS

FEBRUARY 14, 2020

Facebook has connected with Sequoia Capital India’s Surge accelerator initiative to roll out the fourth version of the VC Brand Incubator program in India, Deal Street Asia reported. In July 2019, Facebook announced partnerships with an array of VC funds as part of its VC Brand Incubator initiative.

Branding 116

Branding social media Capital Resources 116

PYMNTS

FEBRUARY 11, 2020

The New York Times reported Sunday (Feb. According to Vade Secure’s Phishers’ Favorites Q4 2019 report, attackers continue to impersonate some of the world’s largest brands to trick email recipients into believing their scams, and for corporates, the most common brand used is Microsoft.

Branding 146

Branding Security Trends social media 146

PYMNTS

OCTOBER 22, 2018

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. While Nike remained the number one retail brand among teenagers, Vans saw a “staggering gain,” and there was a “rebalancing toward Adidas.”

social media 143

social media Survey Branding Apple 143

PYMNTS

DECEMBER 21, 2020

Nike showed in its latest earnings report that the sportswear giant is “just doing it” when it comes to three of the COVID-19 era’s hottest retail trends – digital-first shopping, direct-to-consumer (D2C) sales and building a killer loyalty/rewards program. All in, Nike reported fiscal Q2 revenues of $11.2 billion from $1.1

social media 267

social media America Strategy Online 267

PYMNTS

OCTOBER 5, 2018

Neither Facebook nor Instagram would confirm the report but TechCrunch said it based its report on a tip from a source who’s previously been on the money about other such changes. Users could find data about their location in the activity log of their Facebook profiles, the report said.

social media 151

social media Mobile Data Branding 151

PYMNTS

JANUARY 14, 2021

Nike is suing 589 websites, the owners of 676 social media accounts and more than 100 unidentified companies and individuals for allegedly selling counterfeit versions of its Nike and Converse shoes online. Women’s Wear Daily reported that Lotas called the shoe “an official reinterpretation” of a “classic” shoe in an Instagram post.

Los Angeles 309

Los Angeles social media United States New York 309

PYMNTS

NOVEMBER 14, 2018

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

social media 144

social media Online Video Mobile 144

PYMNTS

FEBRUARY 28, 2020

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. As reported in Forbes , 99 percent of shoes sold in the U.S.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

SEPTEMBER 16, 2019

The event strives to unite the worlds of communications and marketing to stimulate conversations about digital marketing and influencer campaigns, PR Daily reported on Monday (Sept. As social media influencers are reaching mainstream status, they can ask for upwards of $22,000 per post.

social media 150

social media Regulation New York City Baltimore 150

PYMNTS

JULY 31, 2020

Facebook is enabling official music videos on its social media platform in the United States to help users unite over music. In 2019, news surfaced that Facebook was putting forward incentives to bring in video creators from YouTube and other social media platforms.

Video 141

Video social media United States US 141

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

PYMNTS

AUGUST 4, 2020

Yotpo’s outlook is so bullish – from both its CEO’s perspective and from the venture capital perspective – because the company is creating a compressed marketing stack for eCommerce, whether it’s for Patagonia or for an up-and-coming DTC sneaker brand like Brooklyn, New York-based GREATS.

Branding 131

Branding social media Case Study Study 131

PYMNTS

NOVEMBER 19, 2019

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Dr. Jart+ was founded in Seoul in 2005 and sells masks, moisturizers, serums and cleansers under names such as Ceramidin and Cicapair, Deal Street Asia reported. Have & Be also owns Do The Right Thing, a men’s grooming brand. Coty Inc. ,

Branding 101

Branding social media Millennials Report 101

Perficient

JULY 10, 2023

Controlling the Narrative Perficient is providing banks and other firms a way to use modern communications and influencing methods to maintain control of their brand narrative. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170