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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

Olivier Schott , co-founder of Scalefast , told PYMNTS that many firms pivoting to eCommerce channels may not have the resources on hand to meet those challenges. COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said.

Branding 322
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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

Branding 245
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Regal Software Introduces Bank-Branded B2B Payables

PYMNTS

Its predecessor, RegalPay, has been available since 2008, connecting to more than 160 enterprise resource planning (ERP) systems.

Software 206
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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

Branding 183
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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. Therefore, marketing automation has created a more seamless internal process that frees up resources for creating additional, personalized member experiences.

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Activ(ist)wear Brand Takes Its Face Masks To Times Square

PYMNTS

The company refers to itself as an activ(ist)wear leisure brand, applying its #standforsomething mission to all of its marketing. It has taken some resources away from day-to-day manufacturing operations, which has led to delays with certain fabrics. We’re big fans of technology and data,” Brown noted. million acres of burned brush.

Branding 207
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The Habit Restaurants Now Owned By Yum! Brands

PYMNTS

Brands, which also claims Taco Bell, Pizza Hut, Kentucky Fried Chicken and other luminaries of American fast food under its belt, according to a release. has counted a fast-casual brand among its arsenal of eateries. Franchisees will have new opportunities with another brand added, he pointed out. This marks the first time Yum!

Branding 141