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Lyft Brings Pedal-Assisted Bikes, New Branding To San Francisco

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With its rollout of pedal-assisted bikes, Lyft is using its own branding in the San Francisco Bay Area. The bikes will be called Bay Wheels with the branding of Lyft noticeably displayed in lieu of Ford GoBike, and all of the fleet of Ford GoBike is said to become Bay Wheels, according to reports.

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Retail Pulse: Rent The Runway Opens San Francisco Store; Crate & Barrel Plans Restaurant

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To break into the brick-and-mortar world, some digitally native retailers have opened shops inside department stores. Rent the Runway , in particular, is opening a 2,600-square-foot store in San Francisco after outgrowing its 1,800-square-foot space inside of a Nieman Marcus store in the city. In Other Brick-And-Mortar News….

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Google Testing Same-Day Delivery In San Francisco

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According to the report, the service — dubbed Google Shopping Express — is being tested with a small number of consumers in San Francisco and suburbs around it. NBC News reported that national, regional and local merchants are testing Google Shopping Express with big-name retailers including Target and Walgreens.

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San Francisco Startup Lumoid Lets Best Buy Shoppers Try Before They Buy

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Thanks to a partnership with San Francisco startup Lumoid, it’s a rental option that lets electronics shoppers try before they buy. Or they can send back the rental and buy a brand-new product. Could this be the edge that the $39 billion retailer needs to stay abreast of Amazon?

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Why Brick-And-Mortar Merchants Are Tapping Into Unattended Retail

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To help meet customer expectations in the digital age, retailers have to know who their shoppers are and what they want. While eTailers already have this information about consumers, brick-and-mortar retailers don’t have this in-depth knowledge. They can also help capture the ages, genders and emotions (in some cases) of shoppers.

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Williams-Sonoma Sues Amazon Over Private-Label Brand

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Williams-Sonoma, a retail outlet that sells kitchenware and furnishings, has sued Amazon over a chair that is “strikingly similar” to the company’s West Elm brand, according to a report by Bloomberg. The chair that Williams-Sonoma alleges is a copy has similar features and retails for $299. 14 in San Francisco federal court.

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Virtual Reality Gains Traction In Retail

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Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. Four temporary pop-ups have opened and are opening in New York, San Diego, San Francisco and in the Las Angeles suburb Santa Anita, CNBC reports. and Europe by 2022. Amazon VR Push.

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