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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

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COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. With so many retail stores closing, they need to be able to provide a way to sell D2C wherever those consumers are online.”.

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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

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Merchants And The Big Retail Reset

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McNicoll said the quick gains aren’t surprising, as physical retail stores essentially closed down worldwide for months. With this [change], we’ll see more competition in the online arena, with larger brands coming in and competing directly,” he said.

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Big Brands Are Cutting Ties With Amazon

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IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. IKEA said it was leaving Amazon because the retail giant decided to discontinue a smart lighting program that began in 2018. IKEA said it is “keen on exploring new areas” to reach its customers.

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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

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Privacy And Personalization Clash For Retailers

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Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. That paradox is evident between the appeal of personalization and a stepped-up need for privacy.

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Fake Retail Apps Are Here, Just In Time For Christmas

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One of this year’s favorites so far, according to reports in The New York Times, has been fake retail and product apps popping up in the Apple App Store of late. We’re seeing a barrage of fake apps,” said Chris Mason, chief executive of Branding Brand. It’s important that brands monitor how their name is being used.”.

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