PYMNTS

DECEMBER 24, 2020

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. Adore Me, for example, was a thriving eCommerce brand before the pandemic.

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Retail Branding Minneapolis Trends 295

Perficient

JANUARY 13, 2021

Tailoring a Specialized Marketplace Strategy. Rabbior highlights the importance of understanding each unique capability of every marketplace type, “[With a marketplace], you go from running a retail store and the branding outside it to bringing all your wares to a flea market. Would you put up the same signs? Probably not.”.

Report 495

Report Leadership Branding Strategy 495

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

PYMNTS

SEPTEMBER 9, 2020

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

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Branding Online Retail Data 230

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

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Branding Retail social media Customer Experience 145

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

Branding 221

Branding social media Video Strategy 221

PYMNTS

OCTOBER 23, 2020

Despite the fact that many retailers are creating their own versions of Black Friday, the traditional one that happens the day after Thanksgiving will still occur as a retail event. That’s the take from Edited , a retail tracking platform that advises brands on pricing and merchandising strategies.

Strategy 151

Strategy Retail Branding Data 151

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

PYMNTS

MAY 21, 2020

As eCommerce revenue has risen, so has the need for consumers to return their purchases, sometimes surprising retailers that might not have seen the order scale they’ve seen for April and May. At Narvar, returns are more of a post-purchase customer strategy than a drain on cash flow. The first was from retail clients.

Retail 224

Retail Customer Experience Branding Online 224

PYMNTS

OCTOBER 23, 2020

percent stake in Aditya Birla Fashion and Retail Limited (ABFRL), the company said in a statement on Friday (Oct. The company is also stepping up the time table of its large-scale digital transformation strategy. Arvind Youth Brands owns the popular Flying Machine brand of denim apparel. 1,500 crore) for a 7.8

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Retail Branding Groups Industry 248

PYMNTS

JUNE 24, 2020

The retailer, along with Harbin Pharmaceutical Group Holding Co., Additionally, the retailer has secured roughly $130 million in further liquidity. This process will enable GNC to accelerate these strategies, including its store portfolio optimization,” the company said. At that time, improved bids can be brought forward.

Retail 186

Retail Strategy Branding Security 186

PYMNTS

FEBRUARY 24, 2020

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

JUNE 25, 2020

Physical retailers are building digital bridges to alluring new hybrid experiences and adding value to recurring revenue offerings to keep the great reopening momentum alive. Low-tech and no-tech approaches can do wonders when building (or rebuilding) a customer base that’s been scattered all over the landscape by the pandemic.

Branding 194

Branding Strategy New York Software 194

Perficient

JULY 20, 2020

Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. CX Strategy & Retail Innovation Summit | July 28th. Product & Brand Disruptive Marketing. Explore the Summit. Digital Frictionless Customer Experience. Transformation, Leadership and Retention.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

SEPTEMBER 11, 2019

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. and Europe by 2022. Amazon VR Push.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

MAY 5, 2020

Retail reopening events continued to draw light foot traffic on Monday, as Florida joined Texas in allowing non-essential stores to reopen. percent of consumers shop for retail goods online more often than they did on March 6, the first day of our study, and that continues to climb — up 10.5 percent from 35.5

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Florida Retail Tampa Customer Experience 205

Perficient

JANUARY 11, 2021

The brands that can operate with speed and agility win in this environment. A responsive and resilient mobile product strategy is a must in these conditions. P anic is Not a Strategy, But Viewing Your Mobile App as a Mobile Product Is. Pinterest and other retailers had to reimagine the fitting room.

Mobile 502

Mobile Strategy US Management 502

PYMNTS

FEBRUARY 26, 2020

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Online retail increased by 1.3 out of 100.

Customer Experience 167

Customer Experience Branding Retail Online 167

PYMNTS

SEPTEMBER 21, 2020

These moves seem logical for consumers who have been barred from visiting brick-and- mortar retailers or who are wary of contact with cashiers or payment terminals due to the potential for viral transmission, but they are also likely to have a dramatic impact on the future of digital and in-store commerce. The rise of omnichannel .

Retail 243

Retail Online social media Mobile 243

Bank Innovation

JUNE 28, 2019

As checkout loan startups like Affirm, Klarna and Bread garner funding and grow relationships with retailers, banks are putting up a formidable line of defense. Their pitch to retailers is their resources, data and brand recognition. Over the past two years, Providence, R.I.-based

Strategy 186

Strategy Lending Resources Retail 186

PYMNTS

AUGUST 24, 2020

Consumers are unlikely to return to stores and business districts in the near future, nor can businesses simply rely on longstanding relationships with suppliers and retailers to keep production lines moving and shelves stocked. To learn more about what these trends portend for established brands and companies, download the report.

Retail 216

Retail Report Case Study Study 216

South State Correspondent

JULY 10, 2024

The lack of a data-driven pricing strategy is one major reason why most banks produce under their cost of capital. This article details bank pricing strategies and highlights some pricing concepts to lay the groundwork for better price optimization. The two are different.

Comparison 195

Comparison Strategy Marketing Analytics 195

PYMNTS

APRIL 4, 2019

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. 5G Retail Deal. 5G Retail Deal. VR Retail Growth. A new report also says the U.S.

Retail 177

Retail Mobile Course Technology 177

Bank Innovation

DECEMBER 16, 2019

The brand released a new current account for U.K. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […].

Strategy 243

Strategy Community Tools Branding 243

PYMNTS

DECEMBER 28, 2020

The dreaded returns season has hit retail with a predictable but painful thud. In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience.

Customer Experience 216

Customer Experience Retail America Branding 216

PYMNTS

SEPTEMBER 21, 2020

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

OCTOBER 5, 2020

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. Most recently, Bella+Canvas has opened a retail business, distributing its products through Nordstrom and other department stores. Its tagline: “Be different.”

Branding 165

Branding Los Angeles California Video 165

PYMNTS

NOVEMBER 2, 2020

The top stories today in retail include merchants in the U.K. Nonessential retail can only remain open for delivery and curbside pickup. It has also been a proponent of experiential retailing, but the pandemic has hit the company hard. Digital River CEO: Branding Will Drive Holiday Success. While in the U.S.,

Branding 151

Branding Philadelphia Retail Tennessee 151

PYMNTS

DECEMBER 16, 2020

Benetton Group , an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as an "essential platform" for its future three-year roadmap, according to a Wednesday (Dec. 16) announcement. “As

Groups 157

Groups Retail Analytics Branding 157

PYMNTS

OCTOBER 20, 2020

As retailers get into the thick of the holiday selling season, several emerging digital-first options are coming to the fore. Suppose a CPG brand is introducing a new environmentally-friendly laundry detergent and it wants to include a major supermarket chain in its promotion.

Retail 151

Retail Branding Strategy Capital 151

PYMNTS

APRIL 10, 2020

Fruit Street – a virtual one-stop-shop specializing in digital diabetes diagnosis and treatment – has partnered with vegetarian meal kit purveyor Purple Carrot to add a retail angle to its health advisory service. The rapidly evolving telehealth category has a new business model.

Retail 242

Retail Guidelines User Experience Branding 242

PYMNTS

JULY 8, 2020

The retail world was rocked by more bankruptcy news on Wednesday (July 8), as Brooks Brothers officially announced its long-rumored bankruptcy and women’s fashion icon Ann Taylor was reported to be preparing for a Chapter 11 filing. The filing in Delaware allows the retailer to stay open while it crafts a plan to emerge from Chapter 11.

Retail 156

Retail Fort Worth Delaware Branding 156

PYMNTS

JULY 22, 2020

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world. The group is ambitious at the outset.

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Google Groups Retail New York City 150

PYMNTS

OCTOBER 15, 2020

Herrick expects that ReplyBuy and Airship will create a holistic ecosystem, allowing retailers to use its engagement technology to acquire customers and then use conversational commerce to retain them and grow their value. The voice activation may come back with one brand or a few, as well as suggested websites or stores.

Retail 188

Retail Technology Branding Mobile 188

PYMNTS

MARCH 13, 2020

Retailers thus cannot shrug off the brick-and-mortar shopping experience as a lost cause. Each of these three distinct shopping channels offers its own benefits to today’s customers, and retailers need to coordinate them seamlessly to keep consumers’ attention in this competitive space. Visual Search: The Next Retail Battlegrou nd.

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Strategy Millennials Retail Mobile 179