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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. The study is based on a survey of almost 2,200 U.S. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Branding 245
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Reinventing Retail Will Mean Embracing New Formats

PYMNTS

Reinventing retail in the wake of COVID-19 may mean reinventing retail formats. It’s also likely that retailers will see more men in-store than women, and they should consider adjusting inventory to target these shoppers.”. Inventory adjustments will only be part of the post-COVID retail order.

Retail 272
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The Problem With Customer Opinion Surveys and Strategy

Alex Jimenez

The writers derive these claims from customer opinion polls and immediately jump to conclusions without understanding survey methodology. Some researchers and consultants conduct customer opinion surveys with biased questions and limited responses. I don’t contest that 11% of people answering the survey are unhappy.

Survey 87
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Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. For retailers, eCommerce will be critical during the coronavirus crisis. Another 13 percent never patronized the retailer again.

Branding 146
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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Online retail increased by 1.3 out of 100.

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Digital-First Economy Redefines Retail And Consumer Behavior

PYMNTS

When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. The latest research shows 40 percent of surveyed shoppers report doing fewer activities in stores and more activities online — this is up from the 12 percent who reported doing so on March 6.

Retail 295
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Survey: US Retailers Face Fraud, Currency Barriers In Global Online Sales

PYMNTS

A new survey has found that the biggest obstacles hindering online retailers from doing business abroad is fraud prevention, and currency and payment processing. However, the survey reported that less than half of U.S. and more than half of online shoppers have already purchased goods outside their country.

Survey 101