Perficient

JANUARY 13, 2021

Rabbior highlights the importance of understanding each unique capability of every marketplace type, “[With a marketplace], you go from running a retail store and the branding outside it to bringing all your wares to a flea market. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495

Report Leadership Branding Strategy 495

PYMNTS

NOVEMBER 16, 2020

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226

Retail Regional Branding Tools 226

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

AUGUST 4, 2020

Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift.

Trends 207

Trends Branding Retail Community 207

PYMNTS

SEPTEMBER 12, 2019

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. This is only part of the innovation trend stemming from video games. In-store sales, notably, is where the retailer needs to see growth. percent, it wasn’t as much as the retailer wanted to see.

Video 248

Video Retail Innovation Trends 248

PYMNTS

NOVEMBER 5, 2020

From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

Retail 252

Retail Millennials Online Report 252

PYMNTS

JUNE 17, 2020

The dramatic consumer shift to Digital 3.0 — predicted months ago by the PYMNTS COVID-19 tracker work — is accounting for almost half of the retail growth in the US. It found that eCommerce growth as of May 1 was up 68 percent, surpassing 40 percent of total retail sales. Overall Chinese retail sales of consumer goods dropped 2.8

Retail 231

Retail Online Course Report 231

PYMNTS

AUGUST 24, 2020

Consumers are unlikely to return to stores and business districts in the near future, nor can businesses simply rely on longstanding relationships with suppliers and retailers to keep production lines moving and shelves stocked. These trends have given rise to a D2C market that is expected to total $17.75 billion in 2020.

Retail 216

Retail Report Case Study Study 216

PYMNTS

MAY 21, 2020

As eCommerce revenue has risen, so has the need for consumers to return their purchases, sometimes surprising retailers that might not have seen the order scale they’ve seen for April and May. The first was from retail clients. REI is one of the brands currently using Simple Returns. The issue at hand is returns.

Retail 224

Retail Customer Experience Branding Online 224

PYMNTS

SEPTEMBER 11, 2019

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. Already, trends are emerging that promise to play out with greater steam in the 2020s. Last year saw a boom in brands using VR in this way, including U.K. Amazon is also part of this trend.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

JULY 2, 2020

The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands , acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The acquisition also comes at a time when the company’s flagship brand – Corona beer – carries a name that matches the pandemic.

Trends 216

Trends Company New York City Branding 216

PYMNTS

JANUARY 1, 2021

That included 85 percent who plan to continue online grocery shopping, 84 percent who will stick with retail shopping, 80 percent doing online food ordering and 79 percent working from home. It’s a trend — and investment — that’s expected to grow in 2021 and beyond. CPGs’ Big Bet. QSRs’ Big Pivot. Reworking The Concept Of Work.

Trends 283

Trends Meeting Retail Online 283

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Livestreaming for marketers is no longer a novelty — live video is changing the way brands interact with their audiences,” New York based video platform Vimeo said.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

JULY 24, 2020

have BNPL accounts, and the trend is gaining popularity around the world. . This growth is creating opportunities for numerous retailers, including BlackCool & Co. , a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal .

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. For retailers, eCommerce will be critical during the coronavirus crisis. Another 13 percent never patronized the retailer again.

Branding 146

Branding User Experience Retail Trends 146

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

FEBRUARY 26, 2020

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Online retail increased by 1.3 out of 100.

Customer Experience 167

Customer Experience Branding Retail Online 167

PYMNTS

SEPTEMBER 21, 2020

These moves seem logical for consumers who have been barred from visiting brick-and- mortar retailers or who are wary of contact with cashiers or payment terminals due to the potential for viral transmission, but they are also likely to have a dramatic impact on the future of digital and in-store commerce. The rise of omnichannel .

Retail 243

Retail Online social media Mobile 243

PYMNTS

SEPTEMBER 30, 2020

Dramatic shifts are underway in the retail sector as it adjusts to consumers’ increasingly digital preferences. These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. billion this year — almost double last year’s total.

Payments 279

Payments Millennials Retail Trends 279

PYMNTS

FEBRUARY 25, 2020

Retailers are facing a personalization paradox. Recent studies are showing counter trends right now that are proving the adage that consumers want what they want — even if it’s a contradiction. That’s where brands can use the entire data stream, those digital footprints that their customers are leaving.

Retail 202

Retail social media Study Security 202

PYMNTS

AUGUST 21, 2020

Engaging customers in socially responsible causes can help retailers build trust and develop lasting relationships that translate into many return visits. Some retailers are engaging consumers by allowing them to use their BNPL accounts to donate directly to nonprofits they choose. Around The Buy Now, Pay Later World.

Report 294

Report Payments Retail Community 294

PYMNTS

DECEMBER 24, 2019

21, the last Saturday shopping day before Christmas 2019, has been confirmed as the single biggest retail sales day in U.S. According to retail research firm Customer Growth Partners, consumers on Super Saturday spent a total of $34.4 More customers are shopping online, as well, as retailers offer improved web platforms. (58

Retail 186

Retail social media United States Millennials 186

PYMNTS

FEBRUARY 1, 2021

In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. And for smaller stores and merchants, Jane CEO Taleeb Noormohamed told PYMNTS, that is something of a troubling trend.

Washington 217

Washington Seattle Retail Online 217

PYMNTS

MAY 5, 2020

Retail reopening events continued to draw light foot traffic on Monday, as Florida joined Texas in allowing non-essential stores to reopen. It showed that consumers are in no hurry to go back to physical shopping, a trend that is accelerating. The retail industry is at a critical juncture. percent from 35.5

Florida 205

Florida Retail Tampa Customer Experience 205

Perficient

SEPTEMBER 30, 2020

But, as with everything else in 2020, this may be a trend that will be significantly impacted as well. This is a trend that had already begun, but the pandemic has accelerated it this year. From a consumer retail perspective, how has the buying landscape changed? Consumer retail has seen some very significant changes as well.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

MAY 11, 2020

As retailers, especially those marked non-essential, move to digital commerce platforms they’re also finding new ways to stay in touch with customers during the pandemic. Our data also showed that shoppers are seeking new brands and ‘in-stock’ products when Amazon is out of stock or cannot fulfill the needs of consumers.”.

Retail 176

Retail Branding Mobile Analytics 176

PYMNTS

SEPTEMBER 17, 2020

While the retail industry waits for Amazon to officially announce Prime Day, some other events are starting to take their places on the calendar. 16) that its branded Way Day 2020 event will kick off next Friday, Sept. On the more general side of the retail ledger, a proposed “Mirror Day” on Oct. 10 is gaining traction.

Retail 180

Retail Survey Branding Maine 180

PYMNTS

JUNE 11, 2019

In the world of physical retail, finding a product to buy is rather straightforward: People go to stores, find something that suits their needs, pay for it and take it home. The trend is to co-exist,” he said. What brands choose will always be dependent on what needs they are filling — and what connections they are trying to forge.

Branding 191

Branding social media Google Online 191

PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Fake reviews can be devastating to a brand.

Retail 153

Retail Branding social media Online 153

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. Most recently, Bella+Canvas has opened a retail business, distributing its products through Nordstrom and other department stores. Its tagline: “Be different.”

Branding 165

Branding Los Angeles California Video 165

PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

DECEMBER 16, 2020

Benetton Group , an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as an "essential platform" for its future three-year roadmap, according to a Wednesday (Dec. 16) announcement. “As

Groups 157

Groups Retail Analytics Branding 157

PYMNTS

JUNE 12, 2019

One example in retail and payments is tech incubators — specifically, those run by specific companies and brands, a trend that shows signs of growing even more in the 2020s (which, let us remind you, are only a few months away). Still, recent developments favor the idea that the future will bring more incubators, not fewer.

Innovation 192

Innovation Retail Metro Case Study 192

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

social media 332

social media Google Branding Training 332

PYMNTS

JUNE 24, 2019

Retailers are getting smarter about artificial intelligence (AI), and the latest example of that innovative effort comes from Walmart. According to a new report , the retail chain, hoping to reduce checkout theft, is turning to cameras powered by AI, with deployments underway in some 1,000 stores.

Retail 184

Retail Innovation Examples Online 184

PYMNTS

DECEMBER 15, 2020

Keeping consumers invested and engaged is an eternal challenge for retailers. Price and convenience remain top factors that can prompt consumers to try brands, but features like payment flexibility — allowing consumers to pay using their preferred methods — and speed are also becoming must-haves. PYMNTS data revealed that 47.7

Payments 236

Payments social media Branding Retail 236

Perficient

JANUARY 19, 2021

Much has changed in the world of commerce this year due to the COVID-19 pandemic, and retailers have had to adapt quickly to circumstances and shift their business models to thrive, especially with their return processes. How Brands are Adapting. Less mature retailers that do not automate returns often take more time to process.

Retail 309

Retail Examples Branding Cards 309