PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

JUNE 25, 2020

Video is critical,” Mullin noted. Any brand that isn’t using it is making a big mistake. As a microbrand, we have to figure out ways to compete, and if a picture tells a thousand stories, a video tells a million.”. She also expects to expand her retail partnerships, but expects the shift to “ digital 3.0 ” to continue. “We

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Retail Video Meeting Branding 267

Perficient

SEPTEMBER 30, 2020

This illustrates itself in the responses to another of our survey questions: Note that “Consumer Retail” provided the lowest score for whether or not there would be a Cyber Monday, and whether or not there would be a Cyber Quarter. Much of this activity shifted over to video-based interactions, but not all of it.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

JANUARY 27, 2020

It seems that old-fashioned video games are that hot new item, assuming they are in pristine condition and come in factory packaging, according to a new report in The New York Times. But there is always some kind of market for collectibles, and not just video games from a generation ago. Take the general toy market.

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Video Trends New York Report 226

Bank Innovation

JANUARY 31, 2020

Welcome to the latest episode of our Weekly Wrap video series, for the week ending Friday, January 31, 2019. In this episode, editors discuss the following news developments: Venmo’s path to profitability; Berlin-based digital bank N26’s U.S. expansion; and Why a digital bank in Texas is awarding miles instead of interest.

Branding 243

Branding Texas Video US 243

Bank Innovation

DECEMBER 13, 2019

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243

Strategy Branding Video Marketing Strategies 243

PYMNTS

JUNE 5, 2019

It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. Video Ad Growth. They are expected to spend almost $16 billion on video ads , which is up 22.6 percent in 2018.

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Retail Video Google Branding 165

PYMNTS

DECEMBER 8, 2020

Expanding on that adage, a video must be worth a thousand pictures. The effectiveness of video in the current climate was a key topic in a recent conversation between PYMNTS CEO Karen Webster and SundaySky CEO Jim Dicso. Good video content, he said, takes some craft to present properly. Properly Placing Video .

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Video Branding Tools Data 155

PYMNTS

MAY 20, 2020

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. Most recently, Bella+Canvas has opened a retail business, distributing its products through Nordstrom and other department stores. Its tagline: “Be different.”

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Branding Los Angeles California Video 165

PYMNTS

DECEMBER 20, 2017

That’s a quote from department store maven John Wanamaker, illustrating a conundrum for retailers (and merchants in general): Namely, you’ve got to reach out to consumers if you are going to convince them to buy your wares. It is equally important to measure and iterate as the retailer continues to engage with its target audience.

Big Data 234

Big Data Retail Data Fraud 234

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220

Branding Online Retail social media 220

PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

social media 257

social media Video Branding Online 257

PYMNTS

OCTOBER 31, 2018

However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

Retail 173

Retail Report social media Samsung 173

PYMNTS

OCTOBER 14, 2020

Video advertising platform SundaySky wants to make it easier for marketers to quickly update and freshen up video content without a laborious and time-consuming production and editing process. SundaySky’s new configurable video product does this in part by using “industry-specific templates.”.

Video 136

Video Marketing Tools Branding 136

PYMNTS

APRIL 10, 2020

Fruit Street – a virtual one-stop-shop specializing in digital diabetes diagnosis and treatment – has partnered with vegetarian meal kit purveyor Purple Carrot to add a retail angle to its health advisory service. The rapidly evolving telehealth category has a new business model.

Retail 242

Retail Guidelines User Experience Branding 242

PYMNTS

JANUARY 21, 2020

The company launched a service last September that enables brands to offer live shopping on their own websites. Live shopping involves paid brand representatives talking on camera during a live broadcast, allowing viewers to interact with them and purchase the product being featured. In China, the trend is booming. On Monday (Jan.

Video 131

Video Technology Branding Retail 131

PYMNTS

JULY 5, 2019

It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. Video Ad Growth. They are expected to spend almost $16 billion on video ads , which is up 22.6 percent in 2018.

Retail 139

Retail Video Google Branding 139

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Instead of sitting alone in the dark, users can “hang out over video chat, explore products and shoppable content, see what others are browsing and shop together,” the company added.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145

Branding Retail Course Seattle 145

PYMNTS

AUGUST 6, 2019

Walmart-owned eCommerce firm Flipkart is introducing a Hindi version of its app that will include free videos as well as other tech perks, like premium content, TechCrunch reported on Tuesday (Aug. Both retailers had to overhaul ownership structures and change vendor relationships.

Video 151

Video Online Retail Meeting 151

PYMNTS

MARCH 21, 2019

Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according to a report from Bloomberg. Amazon’s advertising space currently sells space for brand logos, photos and descriptions of products, which are basically the equivalent of static billboards.

Video 129

Video Mobile Google Branding 129

PYMNTS

DECEMBER 24, 2019

With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big franchises” and “big brands.” New additions to the Barbie brand encompass the Barbie Dream Plane and Judge Barbie.

Branding 131

Branding Video Online National 131

PYMNTS

JUNE 13, 2019

Retail is getting more visual, and that stands to be the case for locally-focused merchants as they compete for attention and consumer dollars with the likes of Amazon and Walmart. Indeed, augmented reality is among the tools that local retailers look ready to adopt for further use. Contextualizing Commerce.

Retail 182

Retail Google Tools Video 182

PYMNTS

JANUARY 10, 2019

Online giant Amazon is reportedly developing a video game streaming service that wouldn’t involve a peripheral and would solely exist on the internet, according to reports. The video game industry has been steadily changing from a physical disc business into a download-type service, with the proliferation of faster online download speeds.

Video 139

Video Google Online Branding 139

PYMNTS

MAY 11, 2020

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. Consumers were able to view these Future Finish videos and then click to buy the same design on levi.com directly from influencers’ TikTok posts, which ended April 19.

Branding 148

Branding social media Video Miami 148

PYMNTS

OCTOBER 20, 2020

As retailers get into the thick of the holiday selling season, several emerging digital-first options are coming to the fore. Suppose a CPG brand is introducing a new environmentally-friendly laundry detergent and it wants to include a major supermarket chain in its promotion.

Retail 151

Retail Branding Strategy Capital 151

PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. By taking up the entire screen, Pinterest is able to help better capture the attention of users.

Video 117

Video Tools Retail Marketing 117

PYMNTS

MAY 27, 2020

retail reopening. Most reports of mall reopenings and other retail post-pandemic debuts in the U.S. Down the street at Altar’d State, during the store’s shutdown, employees posted videos of their clothing marketed to young women. The station also reported that retailers who did see crowds followed strict guidelines.

Retail 143

Retail Kansas City Kansas Branding 143

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar. The Road Ahead.

Branding 128

Branding Retail Strategy Mobile 128

PYMNTS

MARCH 25, 2020

Retailers are halting and calling off attire orders as Western shoppers remain in their residences and shops close because of the coronavirus pandemic. Bangladesh Garment Manufacturers and Exporters Association President Rubana Huq implored merchants to pay for products that they had ordered through a video.

Branding 100

Branding Retail social media Video 100

PYMNTS

APRIL 20, 2020

Fandango Media LLC, the California-based company that sells movie tickets online, has agreed to buy the on-demand video streaming service Vudu Inc. ” Vudu provides video service streaming into more than 100 million homes in the U.S., ” Vudu provides video service streaming into more than 100 million homes in the U.S.,

Video 140

Video California Examples Report 140

PYMNTS

DECEMBER 10, 2020

Ascena Retail Group Inc. The arrangement would keep the company as a going concern with a minimum of 900 retail locations, the newspaper reported. 8) he would give the go-ahead to the sale of most of the retail group’s leftover property to Sycamore Partners. In July, Ascena Retail Group, Inc.

Branding 159

Branding United States Virginia Retail 159

PYMNTS

SEPTEMBER 24, 2020

Nike ’s digital sales surged in Q1, while the sportswear brand also saw an uptick in its connected fitness business. Technologies such as artificial intelligence (AI) and video onboarding have shown promise in facing identity fraud, but each is vulnerable when implemented on its own.

Technology 153

Technology Innovation Retail Video 153

PYMNTS

MARCH 11, 2020

With personal interactions under scrutiny due to the COVID-19 disruption, it’s a good time for retailers to take stock of their mobile and online commerce capabilities and technologies. The company announced this week that it has signed high-end fashion retailer Anine Bing. The first is Perfect.

Retail 151

Retail San Francisco Training Video 151

PYMNTS

MARCH 28, 2019

It also means big outdoor music festivals – and all the retail that comes along with them. but to do retail in a way that feels organic and interesting, and somehow fits the vibes of a particular event and its brand. They’ve become] to fashion and beauty brands what the Super Bowl is to other consumer product categories.”.

Retail 133

Retail Branding Austin Online 133

PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. We think browsing photos and videos online is the new window shopping, and people are the new everyday stylists,” the release says.

social media 227

social media Video Branding Community 227

PYMNTS

JULY 1, 2020

GlobalData analysts say the closure of a number of luxury-branded stores across Asia Pacific makes a short-term recovery unlikely. COVID-19 has forced luxury brands to postpone their fashion shows and cancel promotions events, and has disrupted supply chains,” GlobalData Retail Analyst Suresh Sunkara said. billion in 2019.

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Branding Regional United States Groups 246