Bank Innovation

JUNE 12, 2018

PREMIUM —Banks appear to have recoiled from the deep, detailed use of social media data in their marketing. Bank’s senior vice president of brand advertising and social media, Kelly […]. One taking a conservative approach is U.S.

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PYMNTS

OCTOBER 19, 2020

Snaps is teaming up with Instagram as the social media giant gears up for the holiday shopping season by sprucing up its commercial appeal to the major brands. In particular, the social media giant says that more than 80 percent of its users now research, consider and discover products through its platform. "We

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PYMNTS

JANUARY 29, 2020

Social media platforms are aiming to harness their contextual commerce potential. 2019: The year Instagram rolled out in-app checkout for brands. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service. All this, Today in Data.

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PYMNTS

SEPTEMBER 25, 2019

. Social media has become a cornerstone of everyday life over the last few decades, with 72 percent of Americans using social media today, a dramatic increase from the mere 5 percent that Pew Research Center first tracked in 2005. How credit unions leverage social media. million members and $106.1

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Image Works Direct

APRIL 26, 2024

In case you haven’t noticed by now, the image.works social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?

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South State Correspondent

NOVEMBER 17, 2016

We point out that it is likely your bank thinks of social media channels as a way to amplify your marketing and increase customer engagement. While all true, social media is also becoming indispensable to build a brand, socialize products, synthesize ideas and to service customers.

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Perficient

DECEMBER 29, 2020

Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos.

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Branding Industry Digital Strategies Customer Experience 294

PYMNTS

JUNE 22, 2018

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. And the shoes?

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PYMNTS

JANUARY 23, 2018

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. The practice comes as consumers are increasingly favoring social media as a means for exposure to fashion brands and new styles. “A

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Abrigo

NOVEMBER 15, 2014

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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PYMNTS

NOVEMBER 25, 2016

In advance of Black Friday, Sephora is lookin’ pretty in terms of social media. That’s according to Shareablee , which measures social media audiences and released its annual Black Friday Retail Brand Edition of its Social Scorecard. Sephora took the top billing with 2.4 Sephora took the top billing with 2.4

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PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

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The Financial Brand

MARCH 19, 2024

This article Hacking Customer Attention: Leveraging Social Media for Insurance and Finance appeared first on The Financial Brand. Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.

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South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

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PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. They sold out within two weeks.

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The Financial Brand

AUGUST 11, 2024

Is Social Media Getting Left Behind? appeared first on The Financial Brand. Is Social Media Getting Left Behind? Is Social Media Getting Left Behind? appeared first on The Financial Brand. This article Community Banks Are Turning to Streaming Platforms for Advertising.

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Image Works Direct

FEBRUARY 1, 2023

Since its humble beginnings in the early 2000s, social media has become an integral part of many marketing strategies. It’s not only a useful way to promote new content and increase brand exposure, but also a great way to engage with your target audience and reach new audiences all over the globe.

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PYMNTS

FEBRUARY 9, 2017

According to research from a survey by Yes Lifecycle Marketing as quoted in eMarketer , most retail marketers are counting on email and social media to help reach their goals. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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PYMNTS

JUNE 20, 2020

But as of this week, the phrase is getting a modern, digital upgrade thanks to combined efforts of Burger King and Chinese-based short-video social media site TikTok. In other words, TikTok is where the young and hip now go to see and be seen — which means brands and artists are slowly but surely moving there as well.

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Image Works Direct

JUNE 15, 2023

Social media is an ever-evolving landscape, and using it effectively is becoming a crucial part of many brands’ strategy. While it can seem hard to keep up with how often the major platforms are evolving, don’t let that deter you!

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ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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The Financial Brand

APRIL 9, 2024

This article JPMorgan CEO Calls for Social Media Cleanup, Doubles Down on AI, Cloud appeared first on The Financial Brand. This article JPMorgan CEO Calls for Social Media Cleanup, Doubles Down on AI, Cloud appeared first on The Financial Brand.

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PYMNTS

NOVEMBER 2, 2016

It looks as though social media has become a mainstay in the shopping experiences of many shoppers. As the holiday shopping season draws near, a recent report from Crowdtap revealed the significant influence social media has on the path to purchase of many consumers. According to the study, more than one-third of U.S.

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Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. Seacoast Bank. Branch Location: Stuart, Fla.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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South State Correspondent

SEPTEMBER 25, 2014

While the Bank is well regarded for its use in social media, the bigger story here is how a CEO can create an environment of innovation, risk taking and fun. More importantly, Jill has given the Bank a personality which has worked to strengthen its brand. '

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PYMNTS

NOVEMBER 17, 2016

Social media has taken on a life of its own — so much so that a new survey finds a lot of consumers value their life online at $100,000 to priceless. That may be particularly scary since Forbes reported that Mark Zuckerberg of Facebook got his social media accounts hacked for the third time in 2016.

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The Financial Brand

OCTOBER 9, 2023

This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect. Prime Day is a great marketing opportunity for banks and credit unions.

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PYMNTS

FEBRUARY 26, 2016

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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William Mills

APRIL 18, 2019

There’s no denying social media is a great tool for creating consistent, genuine interest in your brand and business. And while fintech companies are certainly upping their game, a frequently overlooked (but very important) component of any successful social media campaign is employee engagement.

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PYMNTS

MAY 11, 2020

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

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The Financial Brand

AUGUST 10, 2023

This article The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on The Financial Brand. Social media can get tedious for bank & credit union marketers. This article The Fun Social Media Campaigns Keeping These Marketers Inspired appeared first on The Financial Brand.

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PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

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The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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social media Community Bank Community Branding 19

The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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Bankelele

SEPTEMBER 10, 2019

Ogilvy Africa and Ogilvy Social Lab held a session in Nairobi a few days ago. Speakers tackled the state of social media in 2019 in terms of technology usage, making brands stand out, and the role of influencers, among other items. The post Social Media That Matters by Ogilvy appeared first on Bankelele.

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