PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Retail 236

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. The items most frequently purchased following Instagram visits were clothing, makeup, shoes and jewelry, the study noted.

social media 155

social media Report Study Trends 155

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

social media 97

social media Marketing Millennials Trends 97

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

PYMNTS

JUNE 25, 2020

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. About that case study.

Case Study 211

Case Study Branding Study social media 211

Perficient

SEPTEMBER 9, 2020

Our study on the benefits of using a content hub shows: Over 90% of blog content is evergreen — relevant to your audiences regardless of how long ago they were published. Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. What They’re Saying.

Google 429

Google social media Branding Marketing 429

Perficient

DECEMBER 8, 2020

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). Here are the top findings and takeaways from this year’s study: YouTube videos dominate the videos rankings within Google. Reinforce those signals by promoting it in your blog post, social media, and elsewhere.

Video 520

Video Google Study Examples 520

PYMNTS

AUGUST 4, 2020

Yotpo’s outlook is so bullish – from both its CEO’s perspective and from the venture capital perspective – because the company is creating a compressed marketing stack for eCommerce, whether it’s for Patagonia or for an up-and-coming DTC sneaker brand like Brooklyn, New York-based GREATS.

Branding 131

Branding social media Case Study Study 131

PYMNTS

SEPTEMBER 21, 2020

Some studies illustrate that consumers are using their smartphones to do more than just browse mobile-optimized sites and make purchases — they are tapping these devices to virtually “try on” products and more deeply interact with their favorite merchants. times more consumer conversions for brands such as Estée Lauder, for example.

Retail 243

Retail Online social media Mobile 243

PYMNTS

JULY 13, 2016

Gen-Z shoppers, defined as those between the age of 14 and 19, are about to become the most coveted demographic in all of retail, according to a study entitled “The Next Generation of Retail” by retail marketing firm Interactions. Other interesting findings of the survey, which involved 2,000 U.S.

Study 100

Study Millennials Retail social media 100

PYMNTS

SEPTEMBER 16, 2019

A research study he conducted estimates that annually, 15 percent of money budgeted for influencer marketing campaigns is wasted. As social media influencers are reaching mainstream status, they can ask for upwards of $22,000 per post. Like with all new innovations, there are going to be some hitches to it,” Cavazos said.

social media 150

social media Regulation New York City Baltimore 150

PYMNTS

JULY 26, 2016

If you’re a retailer or a brand, it seems as though eCommerce and the rise of smartphones and mobile shopping have made your customers more cost-savvy and price-aware than ever before. Well, the rise of eCommerce and mobile shopping doesn’t have to mean doom and gloom for luxury brands or retailers.

Branding 100

Branding social media Millennials Study 100

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers.

Branding 100

Branding Study social media Millennials 100

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. PYMNTS’ recent How We Shop: Measuring the Rapid Digital Shift study, done in conjunction with PayPal, found that a large share of U.S. For example, 43.9

Branding 257

Branding Millennials Retail social media 257

Perficient

OCTOBER 7, 2020

One study indicated a 500% increase in the use of telehealth within the first two weeks of the outbreak. Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

Cleveland 309

Cleveland social media System Tools 309

Perficient

JULY 10, 2023

Controlling the Narrative Perficient is providing banks and other firms a way to use modern communications and influencing methods to maintain control of their brand narrative. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

JANUARY 19, 2021

Perhaps not surprisingly, Venmo users would like more of an opportunity to pay with Venmo more often in their shopping journey because it’s easy, convenient and from a brand they trust. Finally, it seems that for Venmo customers, social commerce is increasingly commerce in context.

Retail 198

Retail social media Study Branding 198

PYMNTS

NOVEMBER 25, 2019

Social media site Pinterest has announced a new feature that will allow users to make purchases from a selected number of online shops as it continues to expand and grow, according to a report from CNBC. The feature, called the Pinterest Shop , has hundreds of what the company is calling “Product Pins.”

social media 131

social media Google Study Online 131

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found.

Retail 100

Retail Study social media Millennials 100

PYMNTS

APRIL 7, 2016

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. percent of eCommerce transactions come directly (AKA “last-click” sales) from social media. By and large, retailers do not seem to think so.

social media 100

social media Retail Study Branding 100

PYMNTS

APRIL 4, 2017

Calling all social media stars! Amazon wants you to join its new “social influencer” program. Social media influencer sponsorship is common among major brands like Nike, Nordstrom, Payless Shoes and other brands looking to extend their marketing reach beyond banner ads and videos played before other content.

social media 101

social media Branding Video Study 101

PYMNTS

JANUARY 31, 2021

Citron Research's Andrew Left , who has built a brand as one of the world's top short-sellers, has turned his back on detailing publicly the shortcomings of various companies. Despite that, market exposure to stocks is still at close to record highs, a study by Goldman Sachs warned.

social media 169

social media Capital Study Retail 169

Banking 2020

SEPTEMBER 16, 2014

As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. Insights business marketing outreach social social media'

social media 78

social media Study Strategy Marketing 78

PYMNTS

MARCH 28, 2016

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That surpasses case studies, whitepapers and brochures. The electronic aspect of procurement goes beyond the desktop, too.

Millennials 100

Millennials social media Survey Case Study 100

PYMNTS

JUNE 18, 2019

Pinterest’s rebranded partnership program comes as the social media company seeks to support more merchants on its platform, which lets people collect images on digital pinboards. By making those images more transactional, Pinterest can support social commerce, grow its ad business and draw more brands and users to its platform.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

FEBRUARY 16, 2020

3D printing enables new shape possibilities that cannot be made by other techniques,” Patricia Cas Medina, global brand manager, told FoodIngredientsFirst. A recent Barry Callebaut research study showed that 70 percent of consumers want to try innovative chocolate experiences, and 60 percent want to share them on social media.

social media 171

social media Innovation Study Capital 171

PYMNTS

FEBRUARY 25, 2020

Recent studies are showing counter trends right now that are proving the adage that consumers want what they want — even if it’s a contradiction. That’s where brands can use the entire data stream, those digital footprints that their customers are leaving. Sixty-seven percent have shared their social media information with a retailer.

Retail 202

Retail social media Study Security 202

PYMNTS

JULY 7, 2017

The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. In one of Accenture’ s recent studies, it further compounded Gen Z’s interest in online commerce interests. Its research showed that 69 percent of Gen Zers are interested in making purchases trough social media.

social media 120

social media Millennials Retail Study 120

PYMNTS

JULY 10, 2020

Bad actors are trying numerous scams to take advantage of customers using digital and mobile channels for the first time, including setting up false accounts and restaurant brands online to drain consumers’ funds. It is also redesigning its stores to better prepare orders that come both from digital channels and in-store customers.

Mobile 162

Mobile social media Report Fraud 162

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

PYMNTS

FEBRUARY 25, 2020

Banks and legacy financial institutions (FIs) might be wise to study what disruptive technologies recently did to the print publishing industry, taxi cabs, network TV, and a host of other businesses that were disintermediated with little to no warning in recent years. And in surveys at least, they don’t exhibit much loyalty to FIs.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

PYMNTS

MAY 12, 2016

In a rush to embrace the latest technologies or dive headfirst into the latest social platform, more tried-and-true marketing tools available on mobile devices are being swept under the rug in favor of newer, sexier mediums. What were the main takeaways from the study? From 2014 to 2015, app-based consumer interactions grew 10 times.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

JULY 31, 2019

Facebook has reached out to Netflix, HBO, Hulu, Disney and Amazon about putting their services on a brand new streaming device the social media company is planning on releasing, according to reports. The social media giant announced the program in 2017. “We

social media 108

social media San Francisco Study Video 108

PYMNTS

AUGUST 19, 2016

A new study looking at the changing habits of consumers explores the role that social currency has in influencing consumers’ shopping habits and preferences. So what is social currency? Social currency can be a very important factor when it comes to consumers’ retail decisions.

Retail 100

Retail social media Study Branding 100