PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

OCTOBER 22, 2018

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. for its annual survey, which is in its third year. The average age of the survey respondents is 16. ”

social media 143

social media Survey Branding Apple 143

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 At least one recent survey shows that the potential is awakening in 2020. It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

social media 144

social media Branding Survey Strategy 144

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. Capturing Gen Z.

social media 155

social media Report Study Trends 155

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163

Branding Minneapolis social media Company 163

Perficient

JULY 31, 2020

World Health Organization (WHO) Survey and Situation Report. Now here are the most trusted datasets that I personally use based on who they are and what they do: CDC COVID tracker. Johns Hopkins Research Center. Our world in Data (.gov). Every state website in the US. The Value of Data Through COVID-19. Why is this so important?

Data 354

Data Analytics Strategy social media 354

Jeff For Banks

AUGUST 1, 2011

Financial Brand August 2010 Survey of Banks Social Media Presence [link] Frank Sorrentino’s (Twitter: @franksiii) Blog [link] Susquehanna Bank’s blog [link] Chase’s Community Giving Facebook page [link].

social media 70

social media Branding Survey Community 70

Perficient

SEPTEMBER 9, 2020

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. Behaviors: Buying Styles and Hesitations, Social Media and Technology Use. Desired Takeaway.

Google 429

Google social media Branding Marketing 429

PYMNTS

APRIL 17, 2020

Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media. The IAB surveyed more than 200 U.S. media properties programmatic providers and media platforms. Brands typically shy away from bad news.

social media 188

social media Survey Google Branding 188

Perficient

APRIL 20, 2023

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. prefer to bank via a mobile app or website.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

FEBRUARY 28, 2020

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

NOVEMBER 11, 2016

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015. percent increase in sales this year.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

MAY 20, 2020

A devastating small business survey on one hand, and a possible link to social commerce on the other. That was Facebook’s contribution to the pandemic crisis yesterday as the social media giant rolled out two new shopping services for small business — Facebook Shops and Instagram Shop. told Bloomberg.

Video 200

Video Survey social media Online 200

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

PYMNTS

APRIL 19, 2017

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108

Branding Retail Data Survey 108

PYMNTS

SEPTEMBER 6, 2016

Let’s face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product.

Branding 100

Branding Meeting Management social media 100

PYMNTS

MARCH 28, 2016

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

Millennials 100

Millennials social media Survey Case Study 100

PYMNTS

SEPTEMBER 21, 2020

percent of respondents in an early March survey said they were using their mobile devices to shop more often. times more consumer conversions for brands such as Estée Lauder, for example. Virtual product-sampling options now play a central role in beauty retailers’ sales strategies. reached 14.4

Retail 243

Retail Online social media Mobile 243

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. consumers surveyed (37 percent) are interested in direct-to-consumer sales. 1 reason cited involves loyalty to well-known brands. For example, 43.9

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

JANUARY 20, 2020

Outlook India recently reported that SMBs in the country are seeking a government initiative to require government departments and large firms to disclose details behind all invoices that are 45 days past due, with community social media platform LocalCircles leading the charge in an effort to improve local SMBs’ cash flow.

Payments 237

Payments social media Report Analysis 237

PYMNTS

JANUARY 4, 2017

According to a recent survey by the Pew Research Center, 79 percent of U.S. To meet that goal, the shopping software company is focusing on improving the customer shopping experience through embeddable buy buttons and social media tools. Social media is a huge driver of traffic for a lot of our merchants,” Patricio said.

social media 128

social media User Experience Online Mobile 128

PYMNTS

FEBRUARY 25, 2020

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

MARCH 6, 2018

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119

Google social media Branding Mobile 119

PYMNTS

APRIL 1, 2020

GoodFirms surveyed more than 100 of the top eCommerce experts to determine the most effective tactics for small-scale online shops. The respondents placed their votes for the best strategies among four choices: content marketing, PPC ads, email marketing and social media marketing.

social media 216

social media Retail Strategy Michigan 216

PYMNTS

APRIL 27, 2017

The latter this isn’t an option for retailers and brands, however. For their part, investment bank and asset management firm Piper Jaffray Companies conducts a semi-annual survey to track teen spending patterns, fashion trends and brand and media preferences. Overall spending among teens surveyed decreased 2.4

Millennials 104

Millennials social media Survey Video 104

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

Bobsguide

DECEMBER 25, 2017

Chat, SMS, social media…there are so many channels these days for customer service. But is it really necessary for your brand to use them all? According to a survey by Aspect Software, companies that adopt an omnichannel strategy achieve 91% greater year-over-year customer retention rates compared to those that do not.

social media 111

social media Survey Branding Software 111

PYMNTS

JUNE 18, 2019

Pinterest’s rebranded partnership program comes as the social media company seeks to support more merchants on its platform, which lets people collect images on digital pinboards. By making those images more transactional, Pinterest can support social commerce, grow its ad business and draw more brands and users to its platform.

social media 115

social media Study Retail Customer Experience 115

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. We have been one of the first brands to have gone into esports at a global level, and with League of Legends we have an exclusive partnership.”.

social media 141

social media Branding Examples Marketing 141

PYMNTS

JULY 13, 2016

About three-quarters of Gen Zers also like to shop in stores that provide an “engaging in-store experience,” so think brands like Forever 21 or Urban Outfitters. Other interesting findings of the survey, which involved 2,000 U.S. Other interesting findings of the survey, which involved 2,000 U.S.

Study 100

Study Millennials Retail social media 100

PYMNTS

MARCH 18, 2020

Although there’s no survey to prove it yet, a new factor has likely risen to No. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. But other brands have had to assume trusted advisor status as they navigate this crisis.

Retail 153

Retail Branding social media Online 153

PYMNTS

APRIL 24, 2017

According to new data from 1WorldSync, almost half of surveyed merchants and suppliers have lost at least $1 million because of this challenge of omnichannel sales — and more than a tenth have lost at least $3 million. The company released its new survey of 400 merchants and suppliers across Europe and the U.S.,

Survey 175

Survey social media Management Resources 175

PYMNTS

JUNE 24, 2020

But that was before a global health pandemic shut down offices and breakfast joints nationwide – and daily commuters became office switchers , one of four post-pandemic persona types identified in PYMNTs’ latest consumer survey, referring to the subset of the population that has made the jump from working in an office and working from home.

Branding 188

Branding social media Data America 188

PYMNTS

JUNE 26, 2018

Perhaps, unsurprisingly, social media platforms have grown into a major facilitator of contextual commerce opportunities — with 26 percent of consumers surveyed noting social media platforms as their sole channel for such commerce and 55 percent finding contextual opportunities both on and off social media.

social media 111

social media Branding Survey Community 111

PYMNTS

FEBRUARY 25, 2020

“That’s where brands can use the entire data stream, those digital footprints that their customers are leaving. Other surveys reinforce the need for personalization at retail. Other surveys reinforce the need for personalization at retail. Sixty-seven percent have shared their social media information with a retailer.

Retail 202

Retail social media Study Security 202

PYMNTS

JULY 7, 2017

IBM and NRF’s study also showed that Gen Z is interested in engaging with brands online, which strengthens retailers’ current use of chatbots on Facebook’s Messenger platform as a means of connecting for the customer service experience. Its research showed that 69 percent of Gen Zers are interested in making purchases trough social media.

social media 120

social media Millennials Retail Study 120