Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

social media 332

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PYMNTS

OCTOBER 16, 2020

The Competition and Markets Authority has been investigating hidden advertising on Instagram over concerns that too many social media influencers are posting content about businesses without making clear where they have been paid or incentivized to do so, and that the platform was not doing enough to tackle the problem,” the announcement explains.

social media 212

social media Branding Guidelines Regulation 212

Gonzobanker

NOVEMBER 16, 2023

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. population will soon be comprised of what’s known as “digital natives,” those born after 1989 who have lived their whole lives immersed in technology.

social media 97

social media Marketing Millennials Trends 97

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

MAY 11, 2020

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148

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PYMNTS

JUNE 21, 2017

One company that may have found an answer to today’s retailer conundrum is Brazilian-based fashion brand Melissa Shoes. In a sense, incorporating social media into the in-store experience in a non-invasive way has proved to be a glimmer of hope for retailers currently going through the big brick-and-mortar shift into a digital focus.

social media 195

social media Retail Branding Innovation 195

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

Abrigo

JULY 13, 2015

Industry, especially the financial industry, has become packed with insightful and time saving technologies. In a recent Sageworks webinar, 60 percent of attendees said that one of their main road blocks to adopting new technology at their firm was their unfamiliarity with potential solutions.

Technology 150

Technology social media Groups Industry 150

PYMNTS

FEBRUARY 17, 2017

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107

Branding social media Video Big Data 107

PYMNTS

JULY 1, 2020

Loyalty programs such as these ultimately help CUs retain members, generate referrals and create effective brand awareness, she said. TDECU launched a referral program this month that enables members to provide contact details for friends and family or to share membership offers via social media, according to Thompson.

Branding 216

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Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

JULY 31, 2020

Value of social media – Website traffic, social sentiments, and brand engagement are some examples of how data is being used to understand the brand interaction with the audience and their response to the constantly changing way of doing business and cater to their audience based on data and analytics.

Data 354

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PYMNTS

JUNE 14, 2019

And the idea is to take advantage of the ongoing rise of mobile commerce and social media to create, in essence, digital communities centered around pets — and not just ones that spark to life when little Fido goes missing, or plots an escape from a dog park or a particular section of the beach in the summer. Social Media Aspect.

social media 194

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Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Modern consumers hyper-adopt and hyper-abandon brands because many of the products they shop for are available at another retailer. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

Perficient

SEPTEMBER 9, 2020

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. Behaviors: Buying Styles and Hesitations, Social Media and Technology Use.

Google 429

Google social media Branding Marketing 429

Bank Innovation

FEBRUARY 23, 2016

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Branding 150

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PYMNTS

MARCH 20, 2020

We have deep dives into in-house restaurant ordering apps and cloud technology, as well as a report on banks running short on large bills amid the coronavirus crisis. Can The New England Patriots Brand Survive Losing Tom Brady? NYC Bank Runs Short Of Big Bills As Customers Hoard Cash. Uber CEO Sees Cash Position As Downturn Defense.

Technology 181

Technology Apple New York City social media 181

PYMNTS

JUNE 20, 2017

FindFace started as a futuristic social technology for identifying strangers by scanning their faces with a smartphone camera. Two years later, the facial recognition technology is the best in the world (yep, even better than Google’s) and is being used for public safety, law enforcement and fraud prevention through cybersecurity.

Technology 173

Technology Retail social media Fraud 173

PYMNTS

FEBRUARY 11, 2020

According to Vade Secure’s Phishers’ Favorites Q4 2019 report, attackers continue to impersonate some of the world’s largest brands to trick email recipients into believing their scams, and for corporates, the most common brand used is Microsoft. B2C Brands’ B2B Risks. as to which services we use.”

Branding 146

Branding Security Trends social media 146

PYMNTS

AUGUST 4, 2020

The next three to five years are going to be defining years for eCommerce technology, and we truly believe we have a shot at building one of the most important companies in the history of commerce.”. It’s not just a specific customer – it’s actually an array of smaller brands that are growing up into the big brands of tomorrow.

Branding 131

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PYMNTS

DECEMBER 5, 2018

is the only social fundraising platform with hashtag-to-donate technology on both Facebook and Twitter. Think about it: A person who makes a donation in the public sphere of social media might encourage others to do the same. This can serve as a powerful force when it comes to online charitable giving via social media.

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social media Online Maine Payments 187

PYMNTS

JANUARY 24, 2018

The app has the potential to fit into the emerging trend of smart kitchens, particularly as manufacturers of household appliances — such as Samsung — seek to integrate smart technology into their products. On its website, the company lists open positions for a software development engineer, an NLP engineer and a social media content editor.

Branding 121

Branding social media Samsung Software 121

Perficient

OCTOBER 29, 2020

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media.

US 294

US social media User Experience Digital Strategies 294

PYMNTS

OCTOBER 9, 2020

After all, online sales no longer rely as much on younger shoppers who are more comfortable with the technology. He said “the older generation that couldn't [use technology] or is not willing to shop in stores is also adopting digital” — one of the main reasons the adoption of eCommerce has accelerated so much this year.

social media 295

social media America Online Branding 295

PYMNTS

JULY 31, 2020

Facebook is enabling official music videos on its social media platform in the United States to help users unite over music. It said in the announcement, “With official music videos on Facebook, we’re creating new social experiences that are about more than just watching the video.”.

Video 141

Video social media United States US 141

Perficient

JULY 10, 2023

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Reputational risk is convoluted.

social media 170

social media Risk Management Analysis Industry 170

PYMNTS

DECEMBER 14, 2018

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. Brands can tag items and users can get more details about them, with the goal of eventually being sent to websites to complete purchases. However, that technology doesn’t exist yet. “We

Branding 134

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PYMNTS

JANUARY 22, 2021

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . Both categories have expanded use of the technology. 22) press release. The eyeshadow Try on tool is powered by Lens and gives users the opportunity to try on and shop beauty products.

Tools 226

Tools social media Google Retail 226

PYMNTS

AUGUST 9, 2019

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . while showcasing Younique’s premium brand of cosmetic accessories. while showcasing Younique’s premium brand of cosmetic accessories.

social media 136

social media Tools Branding Analysis 136

PYMNTS

OCTOBER 5, 2020

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Fleet Feet has come up with proprietary technology to address that. More than one million Fleet Feet customers have used the technology.

Technology 131

Technology Retail North Carolina National 131

PYMNTS

JANUARY 4, 2017

To meet that goal, the shopping software company is focusing on improving the customer shopping experience through embeddable buy buttons and social media tools. Social media is a huge driver of traffic for a lot of our merchants,” Patricio said. Taking social media seriously. Buy now,’” said Devand. “I

social media 128

social media User Experience Online Mobile 128

PYMNTS

APRIL 18, 2017

With today’s economy becoming increasingly more connected over the past decade, there have been various forms of technology solutions developed along the way to assist in streamlining smart devices. One company that has received a fair share of media attention on the topic of chat commerce is social media giant Facebook.

social media 123

social media Payments Retail Branding 123

PYMNTS

NOVEMBER 15, 2019

He said many brands don’t want to team up with Amazon because they’re worried they won’t have control of how they will be positioned on the site. “If Armstrong, along with other analysts, believes that many brands will follow Nike’s lead. Armstrong, along with other analysts, believes that many brands will follow Nike’s lead.

social media 165

social media Branding Google Trends 165

PYMNTS

OCTOBER 31, 2018

A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target. Augmented reality (AR) has long been associated with games like Pokémon Go and Zombies, Run!

Retail 173

Retail Report social media Samsung 173

Insights on Business

FEBRUARY 6, 2019

The financial services industry is one of the fastest adopters of this technology. Also follow the social media platforms to stay informed with the latest updates : . The IBM Watson Assistant team has been busy in the past year helping clients implement state-of-the-art chatbots. First of all, why IBM in the chatbot arena?

Technology 144

Technology Video social media Case Study 144

South State Correspondent

JULY 24, 2023

As a result, Citizens was able to gain double-digit returns on these technology and marketing investments by increasing transaction account primacy. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Apple owns a brand, while Marriott runs hotels.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

SEPTEMBER 6, 2016

Let’s face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product.

Branding 100

Branding Meeting Management social media 100