PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. According to the release, Verishop believes it has identified the most important social features for an eCommerce app.

social media 227

social media Video Branding Community 227

Perficient

JULY 30, 2020

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St. Louis colleagues celebrated the Stanley Cup win in 2019. There was even a virtual retirement party!

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

JULY 31, 2020

Facebook is enabling official music videos on its social media platform in the United States to help users unite over music. Facebook said worldwide music video premiers with video content from Calibre 50, Sebastian Yatra and Karol G, among others will occur on the platform in the weeks to come.

Video 141

Video social media United States US 141

PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

social media 257

social media Video Branding Online 257

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

MAY 11, 2020

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. Consumers were able to view these Future Finish videos and then click to buy the same design on levi.com directly from influencers’ TikTok posts, which ended April 19.

Branding 148

Branding social media Video Miami 148

PYMNTS

MAY 1, 2020

advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

social media 233

social media Video New York California 233

PYMNTS

MARCH 19, 2019

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram.

social media 189

social media Branding Video Report 189

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Instead of sitting alone in the dark, users can “hang out over video chat, explore products and shoppable content, see what others are browsing and shop together,” the company added.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

NOVEMBER 15, 2019

The popular video app TikTok is testing out a new feature that will give certain video creators the option to add links to videos for eCommerce purposes, according to a report by The Wall Street Journal. Although the functionality is not limited to retail, some video creators have been linking to products on Amazon.

Video 178

Video social media America Examples 178

PYMNTS

FEBRUARY 17, 2017

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107

Branding social media Video Big Data 107

PYMNTS

SEPTEMBER 9, 2020

She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. She said this has been critical to Amazon Pay’s success as a payment solution for merchants selling off Amazon.com. What we’re providing is that very familiar, trusted, safe checkout experience,” Wenzel said. It’s predictable.

Branding 220

Branding Online Retail social media 220

PYMNTS

MARCH 19, 2019

Instagram has launched a checkout feature designed to help the social media platform become a more attractive place for consumers to buy retail products, and to capture more sales via what is coming to be known as contextual commerce. Social Media Purchases. In other words, consumers are shopping contextually.

social media 212

social media Retail Report Video 212

Perficient

OCTOBER 29, 2020

Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. For any brand that promises to entertain, motivation should center on pleasure. Making matters worse, early versions of Quibi offered no way for users to share content with friends, stymieing growth on social media.

US 294

US social media User Experience Digital Strategies 294

PYMNTS

NOVEMBER 14, 2018

This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers. The report also found that video advertising is up 35 percent to $7 billion, with mobile video accounting for 60 percent of the total.

social media 144

social media Online Video Mobile 144

Perficient

SEPTEMBER 9, 2020

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. Behaviors: Buying Styles and Hesitations, Social Media and Technology Use. Desired Takeaway.

Google 429

Google social media Branding Marketing 429

PYMNTS

JANUARY 28, 2020

As recently as a few years ago, experts were predicting the era of social media platforms was over, and that new entrants were far less likely to make a dent on the market than be bought out by the established names in the game. In that effort, in fact, it is hardly alone as social media platforms go. percent from 4.5

social media 134

social media Video Branding Analytics 134

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100

Branding social media Video Retail 100

PYMNTS

NOVEMBER 15, 2018

Instagram, the Facebook-owned photo-sharing social media platform, is making it easier for consumers to shop during the holidays by announcing three new ways to discover products. Users can also now shop in videos from the brands they follow. With the stickers, users can learn more about a product.

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social media Video Branding Company 146

PYMNTS

DECEMBER 21, 2020

The company said digital sales of its flagship Nike brand (the firm also owns two others) soared by 84 percent during the period without adjusting for currency changes. Donahoe also noted that the company’s “Never Too Far Down” film – a video narrated by basketball superstar LeBron James – was the No.

social media 267

social media America Strategy Online 267

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. By taking up the entire screen, Pinterest is able to help better capture the attention of users.

Video 117

Video Tools Retail Marketing 117

PYMNTS

MAY 20, 2020

A devastating small business survey on one hand, and a possible link to social commerce on the other. That was Facebook’s contribution to the pandemic crisis yesterday as the social media giant rolled out two new shopping services for small business — Facebook Shops and Instagram Shop. Both services are free.

Video 200

Video Survey social media Online 200

PYMNTS

DECEMBER 14, 2018

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. The Facebook-owned company has been giving users shopping-specific features for about a year now, including the ability to bookmark things in photos and videos they might want to purchase.

Branding 134

Branding Tools Video Analytics 134

PYMNTS

OCTOBER 31, 2018

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

Retail 173

Retail Report social media Samsung 173

PYMNTS

MARCH 2, 2020

Teens are using the popular social media app TikTok to show each other how to find fake luxury products , called “dupes,” according to a report by CNBC. One woman, named Holly Yazdi, put up a video on how to fake a Cartier ring that cost $1,650, for under $20. the caption for the video reads. The post has 230,000 likes.

Video 140

Video social media Branding How To 140

PYMNTS

JULY 9, 2019

Facebook is dangling the promise of more fans and endless money in an effort to lure video creators away from YouTube and other social media sites. YouTube is the first place most people think of regarding video but Facebook aims to change that. billion logged-in users watching videos every month.

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social media Video CA Comparison 108

Bank Innovation

MARCH 23, 2016

million, CapOne’s branding is clearly winning more followers than a bank would otherwise expect. This week we’ve kept an eye on Capital One’s March 14th relaunch of #RoadToOne hashtag, the bank’s proprietary handle on its sponsorship for NCAA’s March Madness basketball tournament. With a Twitter reach of over 7.5

Capital 150

Capital Video Branding social media 150

PYMNTS

AUGUST 24, 2020

Facebook has advocated for a law that would simplify the process of moving videos and pictures to a competing site. The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. DCN, a trade organization, serves media brands.

social media 152

social media Data Apple Compliance 152

Perficient

SEPTEMBER 29, 2020

The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. Consider loyalty programs or your favorite video game. Multivariate testing.

social media 294

social media System Retail Online 294

PYMNTS

JULY 28, 2020

To access these followers, firms have provided funding to users to sport branded attire, utilize certain music and directly market items in their clips. In late June, news surfaced that Facebook was increasing the stakes again in its effort to attract digital video personalities to its platform.

social media 140

social media Video Report Branding 140

PYMNTS

NOVEMBER 12, 2020

Luxury product rip-off artists and their social media accomplices beware: Amazon is coming after you. In order to evade Amazon’s anti-counterfeiting rules , Fitzpatrick and Kelly-Krejci posted side-by-side photos of a generic, non-branded product and a luxury counterfeit product. Amazon on Thursday (Nov.

social media 132

social media Washington Video Retail 132

PYMNTS

FEBRUARY 13, 2019

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

social media 139

social media Innovation Google Retail 139

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

Innovation 195

Innovation social media Branding Marketing 195

PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102