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William Mills Agency Releases New White Paper: How is the Evolution from Print to Digital Changing Fintech PR? Here are 3 Ways

William Mills

William Mills Agency , the premier financial public relations and marketing company, today released a white paper describing the influence the digital revolution has had on financial technology public relations. Please download the full white paper: “How is the Evolution from Print to Digital Changing Fintech PR?

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5 Ways Credit Unions Should Engage with Millennial Members on Social Media

NCR

billion daily active users, these social platforms have the potential to be an outstanding marketing tool for a credit union. If used correctly, social media can engage credit union members in a customized way that will enhance their overall experience and increase their loyalty to your credit union. With an average of 1.04

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Guest Post: Why Banks Fear Blogs by Dana Dobson

Jeff For Banks

Banks who are holding out on blogging are missing an important tool to share their brand with prospective and existing customers. A former bank marketing executive, Dana has written a white paper entitled, “Banks & Blogging: Why they should, why they don’t, and how to go about it.” For more information, visit [link].

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Video: A richer format for storytelling to enhance your public relations strategy

William Mills

Fast forward to the present date and video has taken the social media world by storm; over half of video content is viewed on mobile and YouTube is reporting more than 1 billion views on mobile per day. Once your video is completed, it’s important to not only share via your website, but also via social media.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc.

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Why Content Marketing?

William Mills

Social media posts and blogs may drive more visitor traffic to your website. White papers and infographics may develop more leads for your sales team. 77% of B2B marketers use content marketing to achieve brand awareness goals ( Content Marketing Institute ). Content can now be delivered in a number of ways.