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Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. There’s community-based and community-driven.

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FICO and Chelsea Football Club to Raise Financial Literacy in U.S.

FICO

FICO will be holding “Score A Better Future Fundamentals” financial education workshops designed for high school students in the cities where Chelsea will be playing during the tour, including Chapel Hill, North Carolina; Atlanta, Georgia; and Chicago, Illinois.

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Adidas Reinvents The Pop-Up As Collaborative Creative Space

PYMNTS

“Pop-In@Nordstrom is all about introducing our customers to the best of what’s out there, and we are excited to partner with a like-minded brand like Casper that leads with innovation and a strong customer experience,” noted Olivia Kim, Nordstrom VP and author of the pop-in concept. Created to celebrate the launch of the Adidas POD S3.1

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Why Publicity Stunts Go Wrong So Easily

PYMNTS

And while it is easy to mock both on social media – and people have, in abundance – the fact of the matter is that most memorable publicity stunts in history aren’t the ones that went right, but the ones that went pretty wrong, and the history of promotion is littered with far more losers than winners. More Misses Than Hits.

Boston 101
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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

More in-person interactions could be in the form of more in-branch speaking events, workshops on various educational topics, or product specialists that visit. An active social media campaign leveraging community influencers has never failed to promote a bank’s brand and serve to increase branch traffic.

Data 195
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A Sleigh Ride Through Our Workshop

Social Assurance

Are you wondering what goes on in the Social Assurance workshop? We have several teams working behind the scenes on the platform and services that help take your financial brand to the next level. Learn more about the stations that make our workshop run below. Developers. To have a running machine, it must first be built.

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2021 Social Media Content: Notable Trends

Social Assurance

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.