Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!):

Branding 294

Branding Industry Digital Strategies Customer Experience 294

PYMNTS

JANUARY 19, 2021

COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. As more brands embrace eCommerce, he added, joining online platforms solves only some of the challenges of international, cross-border efforts — namely, setting up digital storefronts and reaching consumers.

Branding 322

Branding Taxes Fraud Regulation 322

Perficient

DECEMBER 21, 2020

Real-time data strategy is on every organization’s roadmap. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand but struggle to execute on their vision. Having well-defined answers to these questions will help build a solid and successful strategy.

Strategy 322

Strategy Data Guidelines System 322

Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378

Branding UX Customer Experience Marketing 378

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

Branding 251

Branding Retail Groups Strategy 251

PYMNTS

SEPTEMBER 14, 2020

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. "The Amazon experience" is now a worn-out catchphrase in the world of B2B eCommerce.

Branding 269

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PYMNTS

SEPTEMBER 9, 2020

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230

Branding Online Retail Data 230

Perficient

APRIL 14, 2022

Applying data to consumer interactions and leveraging it for predictive and prescriptive relationship strategies creates the information required to invoke real-time interactions such as suggestions for the next best actions based on knowledge of a customer and their goals. . My Closing Thoughts on This Evolving Industry .

Strategy 332

Strategy Tools Industry Data 332

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

Perficient

JANUARY 13, 2021

Tailoring a Specialized Marketplace Strategy. Rabbior highlights the importance of understanding each unique capability of every marketplace type, “[With a marketplace], you go from running a retail store and the branding outside it to bringing all your wares to a flea market. Would you put up the same signs? Probably not.”.

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PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221

Branding social media Strategy Data 221

Perficient

AUGUST 28, 2024

Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Whether you’re attending in person or virtually, the conference boasts numerous opportunities to hear how some of the world’s largest brands are using data and AI to create personalized journeys and promote better business outcomes.

Data 419

Data San Francisco Conference Branding 419

South State Correspondent

JULY 10, 2024

The lack of a data-driven pricing strategy is one major reason why most banks produce under their cost of capital. This article details bank pricing strategies and highlights some pricing concepts to lay the groundwork for better price optimization. The two are different.

Comparison 195

Comparison Strategy Marketing Analytics 195

Perficient

DECEMBER 9, 2020

Forrester canvased 35 commerce service providers to help shape the shortlists of digital decision-makers and channel strategy professionals. Providing a quality commerce experience is table stakes in these unprecedented times, and brands across all industries are racing to sell through digital channels.

Report 572

Report Industry Strategy Branding 572

Bank Innovation

DECEMBER 16, 2019

The brand released a new current account for U.K. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […].

Strategy 243

Strategy Community Tools Branding 243

Perficient

JANUARY 21, 2021

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. Organize Your Content Strategy.

User Experience 508

User Experience Strategy Meeting Branding 508

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

JUNE 15, 2020

An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Ease into it and add to what you are already doing by augmenting your marketing strategy, not replacing it. Deepen consumer engagement, confidence, and loyalty. Quantify the impact of marketing and sales campaigns.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Abrigo

FEBRUARY 26, 2025

Strategies to help banks attract new deposits Banks and credit unions planning for 2025 agree that attracting and retaining deposits remains a top priority. To succeed, banks must carefully balance competitive offerings with cost control while leveraging technology and relationship-building strategies to attract new deposits.

Community Bank 195

Community Bank Community Strategy Analytics 195

Perficient

MARCH 25, 2021

Scott Albahary, Perficient’s financial services chief strategist, and I recently spoke with the Western Bankers Association about using empathy and personalization strategies to improve debt collection and recoveries. Retention and brand loyalty can be improved by helping to resolve delinquencies for customers.

Tools 493

Tools Technology Strategy Branding 493

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

Perficient

JULY 20, 2020

Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. CX Strategy & Retail Innovation Summit | July 28th. Product & Brand Disruptive Marketing. Explore the Summit. Digital Frictionless Customer Experience. Transformation, Leadership and Retention.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Perficient

JANUARY 11, 2021

The brands that can operate with speed and agility win in this environment. A responsive and resilient mobile product strategy is a must in these conditions. P anic is Not a Strategy, But Viewing Your Mobile App as a Mobile Product Is. Measuring results and gathering feedback helps develop your strategy.

Mobile 502

Mobile Strategy US Management 502

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. Have the agility to respond dynamically across all areas of your marketing strategy.

Video 508

Video Survey Strategy Marketing 508

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

Perficient

JANUARY 8, 2025

It was like a treasure trove of data on consumer trends and recovery strategies… Think actionable, not academic. By Priming Brand Preference : By demonstrating deep understanding of industry challenges, companies can become top-of-mind when customers seek solutions. Businesses loved it. Through the roof.

Leadership 221

Leadership Trends Industry Strategy 221

William Mills

SEPTEMBER 10, 2024

With their rise in popularity, podcasts are no longer just a source of entertainment or education–they are now a key component to brand narratives and media strategies.

Branding 93

Branding Strategy Community Marketing 93

Perficient

JULY 31, 2020

Customer intelligence – As organizations are striving to evaluate and segment customer acquisition and retention strategies, machine learning will play a critical role in gathering, analyzing, and providing recommendations regarding customers allowing organizations to focus on personalization strategies.

Data 354

Data Analytics Strategy social media 354

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. Tell me some more about how SEO is different for large brands.

Video 517

Video Branding Tools Google 517

PYMNTS

JANUARY 28, 2021

Building The Brand. As far as the future is concerned, Oates said Curtsy will be focusing on distribution and branding this year. “So, We hadn’t really taken an intentional approach to it, so I think that working on our brand will certainly help with that organic piece as well,” he said.

Strategy 192

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Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. portals, apps, communications and content strategy, etc.) 1 Gownder, J.,

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

JULY 1, 2020

CUs that find innovative ways to engage their members and provide more value are more likely to appeal to wider member bases, according to Krista Thompson , director of channel strategy and integration at Houston-based TDECU , which has over $3.7 billion in assets, more than 343,000 members, 33 branches and four back-office service centers.

Branding 216

Branding Houston Innovation social media 216

PYMNTS

NOVEMBER 23, 2020

The company noted in a press release that the expansion of its real-time payout capabilities is the centerpiece of its digital growth strategy, which it is pursuing through both WesternUnion.com and digital partnerships. Digital transactions grew even faster than revenue, Western Union said, rising 96 percent in the third quarter.

Payments 361

Payments Strategy Regional Trends 361