Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!):

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Perficient

FEBRUARY 24, 2021

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441

Branding Case Study Digital Strategies Strategy 441

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

BankBazaar

APRIL 13, 2022

BankBazaar Turns Profitable With New Co-Brand Strategy; Exits FY22 With Rs.156 National, April 07, 2022: BankBazaar.com , India’s largest fintech co-branded credit card issuer and online platform for free credit score, reported that it is profitable in March 2022. Success of Co-brand Model.

Branding 78

Branding Strategy Cards Fintech 78

Perficient

DECEMBER 21, 2020

Real-time data strategy is on every organization’s roadmap. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand but struggle to execute on their vision. Having well-defined answers to these questions will help build a solid and successful strategy.

Strategy 322

Strategy Data Guidelines System 322

PYMNTS

JANUARY 19, 2021

COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. As more brands embrace eCommerce, he added, joining online platforms solves only some of the challenges of international, cross-border efforts — namely, setting up digital storefronts and reaching consumers.

Branding 322

Branding Taxes Fraud Regulation 322

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221

Branding social media Strategy Data 221

PYMNTS

SEPTEMBER 7, 2020

The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen. The Rise Of DTC-Only Brands.

Branding 251

Branding Retail Groups Strategy 251

PYMNTS

AUGUST 1, 2020

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202

Branding Study Examples Marketing 202

Jack Henry

APRIL 29, 2021

Because while talking about fraud and scams with your accountholders may seem awkward or alarming (after all, banks and credit unions are the most secure places for people to manage their money), highlighting the reality of fraud puts your brand in a position of advocacy.

Branding 88

Branding Fraud Strategy Digital Banking 88

The Financial Brand

JULY 31, 2024

This article Inside the AmEx Brand Strategy That’s Winning Younger Consumers appeared first on The Financial Brand. A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.

Branding 34

Branding Strategy Millennials Innovation 34

PYMNTS

SEPTEMBER 9, 2020

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230

Branding Online Retail Data 230

PYMNTS

SEPTEMBER 14, 2020

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. "The Amazon experience" is now a worn-out catchphrase in the world of B2B eCommerce.

Branding 269

Branding Online Meeting Strategy 269

PYMNTS

JUNE 25, 2020

Physical retailers are building digital bridges to alluring new hybrid experiences and adding value to recurring revenue offerings to keep the great reopening momentum alive. Low-tech and no-tech approaches can do wonders when building (or rebuilding) a customer base that’s been scattered all over the landscape by the pandemic.

Branding 194

Branding Strategy New York Software 194

ATM Marketplace

AUGUST 19, 2024

Learn innovative strategies on gathering and utilizing customer insights from industry experts at the Interactive Customer Experience Summit in Charlotte this September. Customer feedback is crucial for retail and restaurant success, driving improvements in products and services based on customer preferences.

Charlotte 112

Charlotte Branding Innovation Strategies Customer Experience 112

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

OCTOBER 5, 2020

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

ATM Marketplace

JUNE 18, 2024

Many Teller Cash Recycler brands have become obsolete with limited parts. Some are even at end of life and are a security risk. Here are seven tips for how to keep them up to date.

Strategy 98

Strategy Management Branding Security 98

Jack Henry

JUNE 7, 2024

Explore top insights from Jack Henry's 2024 Strategy Benchmark. Dive into key findings on financial benchmarks such as technology trends, metrics, & more.

Strategy 97

Strategy Trends Technology Analysis 97

Gonzobanker

OCTOBER 13, 2020

Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Digital strategy requires frequent monitoring of the local competition as well as national and best practice institutions that a bank’s customers can easily access. Appoint Digital Ambassadors.

Strategy 146

Strategy Digital Banking Digital Strategies Mobile 146

The Financial Brand

NOVEMBER 11, 2024

This article ‘Insane Perks’ and Smart Strategy: How Berkshire Bank Created a Digital Success Story appeared first on The Financial Brand. This article ‘Insane Perks’ and Smart Strategy: How Berkshire Bank Created a Digital Success Story appeared first on The Financial Brand.

Strategy 33

Strategy Community Bank Branding Community 33

ATM Marketplace

FEBRUARY 2, 2024

Customer experience is a critical part of every business, as it builds customer loyalty and improves the overall brand image and equity. When looking at the retail bank customer experience, there are multiple considerations to keep in mind in 2024.

Customer Experience 102

Customer Experience Strategy Branding Retail 102

The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand. An influencer makes for an excellent supplement in a bank's brand. But, how do you execute an influencer marketing strategy successfully? appeared first on The Financial Brand.

Marketing Strategies 29

Marketing Strategies Branding Strategy Marketing 29

The Financial Brand

OCTOBER 22, 2024

This article 2025 Strategies: Excelling at the Basics & Striving for Digital Maturity appeared first on The Financial Brand. This article 2025 Strategies: Excelling at the Basics & Striving for Digital Maturity appeared first on The Financial Brand. Learn how data-first institutions are leading the charge.

Strategy 34

Strategy Branding Digital Banking Data 34

William Mills

MAY 23, 2023

But, whether it’s a startup or a more established company, with one competitor or hundreds, organizations’ public relations programs should focus on a three-pronged approach: building brand awareness, educating key audiences and establishing credibility.

Strategy 73

Strategy Fintech Branding Marketing 73

BankInovation

JUNE 14, 2024

Clients want to upgrade their internal wealth management technology but maintaining the users’ brand is a big part of the conversation, Noam Tasch, head of revenue at BNY Pershing X, told Bank Automation News. BNY Mellon’s technology arm Pershing X’s clients are looking to the tech provider for improved wealth management capabilities.

Strategy 72

Strategy Branding Management Technology 72

Alex Jimenez

MAY 28, 2024

People’s attitudes towards brands, product, services, and experiences should be one of the data points considered by an organization, particularly in their design efforts. The danger lies in using these type of surveys and rationale for building strategy.

Survey 87

Survey Strategy ATM US 87

The Financial Brand

OCTOBER 18, 2021

The post Inside KeyBank’s New Strategy for Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.

Branding 34

Branding National Strategy Banking Trends 34

The Financial Brand

SEPTEMBER 12, 2024

This article Three Critical Factors for a Successful Digital Transformation Strategy appeared first on The Financial Brand. This article Three Critical Factors for a Successful Digital Transformation Strategy appeared first on The Financial Brand.

Strategy 33

Strategy Branding Customer Experience 33

The Financial Brand

JUNE 30, 2024

This article How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects appeared first on The Financial Brand. Regional bank's branding strategy chief aims to bring First Horizon front of mind when the time is ripe.

Branding 32

Branding Regional Strategy Marketing Strategies 32

The Financial Brand

AUGUST 29, 2024

This article ITMs Are Not Part of Your Multichannel Strategy. They Are Your Multichannel Strategy. appeared first on The Financial Brand. This article ITMs Are Not Part of Your Multichannel Strategy. They Are Your Multichannel Strategy. appeared first on The Financial Brand.

Strategy 25

Strategy Branding ATM 25

The Financial Brand

JULY 11, 2024

This article Words Matter: Don’t Overlook Customer Messaging in Your CX Strategy appeared first on The Financial Brand. This article Words Matter: Don’t Overlook Customer Messaging in Your CX Strategy appeared first on The Financial Brand.

Strategy 34

Strategy America Branding Innovation 34

The Financial Brand

OCTOBER 1, 2024

This article As the Fed Trims Rates Banks Must Adjust Both Deposit and Credit Strategies appeared first on The Financial Brand. This article As the Fed Trims Rates Banks Must Adjust Both Deposit and Credit Strategies appeared first on The Financial Brand.

Strategy 31

Strategy Branding Banking Trends Community Bank 31