PYMNTS

FEBRUARY 19, 2020

Legacy brands like Clorox and General Mills are facing increased competition due to store placement by retailers using their own data gathering practices to see what customers prefer to shop for and how they behave in stores, according to a report by The Wall Street Journal. It used to be more of a personal relationship,” he said.

Branding 181

Branding Retail Video Data 181

Perficient

NOVEMBER 17, 2020

This is the second in a series of blog posts sharing the results of our study on the business value of experience design. The Microsoft Zune is almost a case study in product flops. Over time, these experiences come to define the brand itself, eclipsing traditional efforts at building brands through aesthetics and taglines.

Case Study 501

Case Study Study Technology Branding 501

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221

Branding social media Strategy Data 221

Perficient

MARCH 1, 2021

If you just become something or some brand that is so good at doing what it does that users love it, and they seek you out. So, that’s one big area. How about increasing your focus on meeting user needs? This is what many, including Forrester Research, call “customer obsession.”

Marketing 309

Marketing Study Video Phoenix 309

Bank Innovation

DECEMBER 9, 2019

The notion that customers don’t trust non-legacy banking brands is starting to fade, at least in the U.K. A study from consultancy A.T. Kearney released this month entitled “How Convenience, Innovation, and Trust Will Shape Tomorrow’s Banking,” noted that while U.K.

Study 293

Study Data Branding Innovation 293

Perficient

SEPTEMBER 8, 2021

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

social media 477

social media Analytics Maine Study 477

Perficient

FEBRUARY 4, 2021

An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Designing with accessibility in mind creates a better site/experience for all users. Using text instead of images when possible.

UX 531

UX Guidelines Compliance Study 531

Perficient

FEBRUARY 15, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. My takeaway from this study? In the Tolerance Zone.

Meeting 428

Meeting Study Branding Innovation 428

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. One study found that 48 percent of luxury shoppers insisted on a refund or a coupon after a single unsatisfactory retail experience.

Branding 146

Branding User Experience Retail Trends 146

Chris Skinner

JUNE 8, 2017

Even today he claims they have achieved double digit … The post A brand new Clearing Bank for Britain appeared first on Chris Skinner's blog.

Branding 206

Branding Meeting System Regulation 206

PYMNTS

FEBRUARY 26, 2020

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s according to several studies, including one that says 86 percent of consumers will pay a premium for it. Brands that are dealing with demanding customers can’t afford to sit back and wait for this to play out.

Customer Experience 167

Customer Experience Branding Retail Online 167

Bank Innovation

JANUARY 2, 2020

While large banks may not feel threatened by personal finance apps or digital-only challengers, they can learn from them on the digital onboarding front, a recent Gartner study observed. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

PYMNTS

FEBRUARY 25, 2020

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161

Branding Google National Study 161

PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. The 20 highest-scoring merchants offer the best checkout experiences in our study. We know the pandemic is very bad. Life goes on regardless, and some businesses are actually doing okay in the year of COVID.

Branding 184

Branding Mobile Examples Study 184

ATM Marketplace

NOVEMBER 17, 2023

The APC Gen Z study found that Gen Z has five top demands from businesses and brands: 1. Authenticity. PhysiDigital. Experiential.

Branding 139

Branding Study 139

PYMNTS

DECEMBER 2, 2020

With fine dining having taken a hit amid the pandemic, quick service and fast-casual restaurant gift cards are holding steady and even seeing a bit of growth, a new study by Paytronix finds. Overall, Paytronix looked at gift card sales by 175 different brands over the three-day period between Black Friday on Nov. 27 and Sunday, Nov.

Study 156

Study Cards Trends Branding 156

Perficient

JULY 2, 2020

I recently delivered a webinar , in which I discussed the CTMS migration approaches taken across several case studies. This may include current active studies as well as historical data in our legacy systems. So, with this example, we have a Growing CRO, who large scale studies are planned or already started.

Study 332

Study System Data Training 332

South State Correspondent

OCTOBER 30, 2024

In past academic studies that looked at products like computers and other electronics found that the correlation around product knowledge and retention are consistently around the 70% range with a high (91%) statistical fit. One phycological element that drives this is that the customer expects a marketing message.

How To 195

How To Data Management Study 195

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. You can view the webinar on-demand by going to The Financial Brand site at this location.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

DECEMBER 15, 2020

Price and convenience remain top factors that can prompt consumers to try brands, but features like payment flexibility — allowing consumers to pay using their preferred methods — and speed are also becoming must-haves. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Retail 236

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. How do they address problems like the ones you’re attempting to solve? 1 Gownder, J.,

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. Case Study. Especially now, data acquired from loyalty programs show brands relevant ways to engage with customers. Likewise, if I exchange all of my points for baby formula, you might predict that my wife is expecting.

Analytics 309

Analytics Industry Chicago Payments 309

Perficient

FEBRUARY 9, 2021

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. A Salesforce study revealed that 88% of companies plan to accelerate digital investments in 2021. Next, you need to size up your offerings against rivals and reference brands.

Meeting 309

Meeting Customer Experience Millennials Branding 309

Perficient

DECEMBER 9, 2020

Providing a quality commerce experience is table stakes in these unprecedented times, and brands across all industries are racing to sell through digital channels. Forrester canvased 35 commerce service providers to help shape the shortlists of digital decision-makers and channel strategy professionals.

Report 572

Report Industry Strategy Branding 572

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. So far we know two things about this future case study. So far we know two things about this future case study. About that case study. are imported, with 70 percent coming from China.

Case Study 211

Case Study Branding Study social media 211

Perficient

DECEMBER 8, 2020

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). Here are the top findings and takeaways from this year’s study: YouTube videos dominate the videos rankings within Google. This post covers: How YouTube videos dominate the top videos in Google’s results.

Video 520

Video Google Study Examples 520

Perficient

FEBRUARY 7, 2021

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. In the Tolerance Zone. These are known as “customer franchise”.

Meeting 348

Meeting Customer Experience Branding Innovation 348

Perficient

DECEMBER 21, 2020

The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand but struggle to execute on their vision. With data being such a vital part of successful businesses, it’s alarming that a recent study found data quality to be severely lacking.

Strategy 322

Strategy Data Guidelines System 322

Perficient

JUNE 1, 2020

I think it’s a cool thing and a developing opportunity that a lot of brands should be pursuing. There’s a study that was done by Bryson Meunier , which was actually an analysis of 3000 voice queries done by his family. This is an image from the study that Bryson did of that data.

Video 420

Video Google Study Data 420

PYMNTS

DECEMBER 9, 2020

Per the new study , “consumers (81.7 Of respondents to this latest PYMNTS COVID-19 study, “normal” means seeing friends and family in the old familiar places, having a meal, and attending services, cookouts and vacations. In fact, consumers now expect the recovery to take longer than they did before,” per the new study.

Branding 148

Branding Data Study Millennials 148

PYMNTS

OCTOBER 16, 2020

How consumer packaged goods (CPG) brands and subscription-based businesses respond to this important trend will be make-or-break for many. The D2C And The New Brand Loyalty Opportunity study contains telling statistics on the growth of D2C, and only a few are needed to show the trend. Pandenomics’ And D2C Commerce.

Branding 211

Branding Study Online Retail 211

PYMNTS

OCTOBER 16, 2020

Study Shows Americans Struggling As Savings Dry Up. The digital-first shift means there are more options for smaller, direct-to-consumer brands, to find first-time customers from around the country or even the world. Here’s how some really creative D2C brands are using new tech to do that. billion in Prime Day sales.

Google 146

Google Study North Carolina Nebraska 146

PYMNTS

OCTOBER 13, 2020

Digging into a captivating worldwide case study on economics meeting chaos theory and what happens when it does, How We Will Pay , a PYMNTS and Visa collaboration, gauges the situation 10 months into the pandemic, as connected commerce coalesces and new patterns solidify.

Millennials 298

Millennials Study Case Study Retail 298

PYMNTS

AUGUST 17, 2020

Marketplaces and brands now make it easy now to auto-refill everything from paper towels to pet food, skin crèmes to salty snacks, bottled water to baby wipes. consumers have tried a new brand in the last 60 days, and have made that purchase directly from the brand via an online channel.

Retail 335

Retail Branding Online Report 335

PYMNTS

DECEMBER 29, 2020

The biggest brands in the U.S. trillion in loans were extended to public corporations with investment-grade credit ratings, which helped big brands like Ford and General Motors prepare for post-pandemic demand, FT reported. A record $2.5 The digitally enabled ones were ready for this moment,” he said, per FT.

Report 251

Report Branding Analysis America 251

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?

Meeting 309

Meeting Customer Experience Branding Leadership 309