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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. The study is based on a survey of almost 2,200 U.S. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Branding 245
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St. Louis Colleagues Rank Perficient a Top Workplace in 2020

Perficient

Louis Post-Dispatch survey.” Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Louis’ best midsize companies to work for. “I Perficient, based in St.

St. Louis 530
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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. Supermarkets ruled this survey. The survey also found that department stores are stronger online than in-store. Brands that are dealing with demanding customers can’t afford to sit back and wait for this to play out.

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How the Pandemic Has Changed Holiday Season Shopping

Perficient

A Survey of Over 150 Enterprise Executives. For that reason, we conducted a survey of 154 executives from enterprise organizations. What follows is six of the major themes we saw in analyzing the survey response data. The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage.

Video 508
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Latest Consumer Survey Doesn’t Show Good News For Shopping Malls

PYMNTS

Our latest PYMNTS COVID-19 Tracker – a survey of thousands of U.S. But consumers we surveyed on April 11 expect it will be much longer before they’ll be willing to say the pandemic is behind them. And that’s up from the 138 days we found in a survey conducted on March 17, just as the shutdowns were taking hold.

Survey 155
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Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

Wenzel said that when Amazon surveys customers, trust is the critical element to actually making a sale happen — more than price or selection, and cutting across all demographic groups. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. What does widening the aperture look like?

Branding 220