Branding Survey UX 
Perficient
NOVEMBER 6, 2020
For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.
Perficient
JULY 20, 2020
What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
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Perficient
APRIL 4, 2022
While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. 1) Know Me – Data & Analytics Relevant to the Customer.
PYMNTS
OCTOBER 24, 2016
With nearly one in four consumers trying Apple Pay this year, according to the PYMNTS Apple Pay Adoption Tracker , there’s been a steady increase in use of and interest in the mobile wallet since late 2014, when only 9 percent of those surveyed used it to make a purchase. Importance of nailing UX.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. And now that improvements have been identified, it’s go-time — right?
PYMNTS
NOVEMBER 25, 2019
Google’s expertise is in UX design,” he noted. “By Survey , a PYMNTS and Green Dot collaboration, found that 57.5 One big question is the balance between Google’s brand and role in all of this, and the role of participating FIs. Banking services could be decoupled from banks.”. Race to the Top. The Where Will We Bank Next?
Perficient
APRIL 20, 2023
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. prefer to bank via a mobile app or website.
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