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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!):

Branding 294
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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing.

How To 508
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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

For brands and their manufacturers, Amazon can be a powerful influence. Brands and their manufacturers today continue to rely on legacy technologies and manual processes to sell products online, said King. Changing business models have added extra pressure on the way brands sell across channels across business models.

Branding 269
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Self-service retail and the changing landscape on payments

Payments Dive

Self-service technology allows retailers to meet customer expectations established by the pioneering tech efforts of brand's, like Starbucks. These installations take diverse forms, a CES panel demonstrated.

Retail 485
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How New Customer Experience Technology Can Generate Massive ROI

Speaker: Elissa Riddell, Justin Knowles, Melissa Maki, Ami Iceman-Haueter

The technology they’re implementing is often siloed creating inconsistent experiences as customers and members move from one channel to the next. Focus will be centered on the benefits of investing in omnichannel technology to help create customized, consistent, and branded experiences across your institution’s buyer journey.

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Checkout startup Bolt sued by fashion brand group

Payments Dive

Checkout startup Bolt Financial is being sued by Authentic Brands Group, which owns the rights to a pack of brands from Forever 21 to Nautica to Spyder. ABG alleges Bolt's software services led to technology failures and lost sales, but Bolt denies the claims.

Branding 195
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

Branding 221
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Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.