Perficient

NOVEMBER 12, 2020

As customers shift their brand interactions further into digital channels, brands and companies are slowly realizing that their customers’ experience with these channels has come to define the brand itself. But, as brands commoditize digital offerings, creative is not enough. Peak Creative. Data + Marketing.

How To 508

How To Branding Customer Experience Industry 508

Perficient

AUGUST 10, 2020

Large brands usually have a great offline presence. Would these large brands need to do SEO? Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. ? ? ?. Tell me some more about how SEO is different for large brands.

Video 517

Video Branding Tools Google 517

Perficient

MARCH 25, 2021

Retention and brand loyalty can be improved by helping to resolve delinquencies for customers. Automated technology tools are becoming a preferred method of interaction, and investing in them can result in up to 92% promise acceptance. Omni-channel allows you to humanize the experience with infusing technology to critical points.

Tools 493

Tools Technology Strategy Branding 493

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

Perficient

AUGUST 28, 2024

Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. One such brand is Nationwide. Nationwide’s Personalization Story at Dreamforce The session will be on Thursday, September 19 at 8:30 A.M.

Data 419

Data San Francisco Conference Branding 419

South State Correspondent

OCTOBER 19, 2023

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. Once the Company figured out its brand proposition, sales took off.

Branding 195

Branding Marketing Company Industry 195

PYMNTS

FEBRUARY 19, 2020

Legacy brands like Clorox and General Mills are facing increased competition due to store placement by retailers using their own data gathering practices to see what customers prefer to shop for and how they behave in stores, according to a report by The Wall Street Journal. It used to be more of a personal relationship,” he said.

Branding 181

Branding Retail Video Data 181

PYMNTS

NOVEMBER 2, 2020

Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

Branding 183

Branding Mobile Atlanta Comparison 183

PYMNTS

MAY 29, 2020

Mastercard ‘s new Recovery Insights tool will attempt to help businesses and governments assess data during the pandemic in order to make smarter decisions, according to a press release. The initiative will make some of Mastercard’s insight tools available for free to entities that need them.

Tools 183

Tools Los Angeles Data New York City 183

Perficient

AUGUST 31, 2020

Seems like a good customer experience aided by the right tools and technologies will be p assé for this generation. Accountability : loyalty will be given to brands that provide accountability at every level. ’ in building a foundation that will support a brand surviving and thriving into the next century.

Customer Experience 506

Customer Experience Branding Community Millennials 506

Bank Innovation

OCTOBER 30, 2019

Earlier this month, Ally Bank launched the Ally + Monopoly game, which allowed customers and potential clients to engage with the brand through a digital version of the popular board game. Ally Bank just closed out a personal finance experiment using storied board game Monopoly as a launch pad for financial literacy.

Tools 231

Tools Branding Innovation Strategies Groups 231

PYMNTS

NOVEMBER 11, 2020

“Restaurants and convenience stores are in the middle of a permanent pandemic-driven shift to digital ordering, and subscription programs have already proven to be a powerful purchasing and loyalty tool within ecommerce,” Paytronix Head of Data and Insights Lee Barnes said in a statement. “By

Tools 182

Tools Branding Innovation Data 182

PYMNTS

JANUARY 26, 2021

Jacqui Kearns , chief brand officer for Affinity Federal Credit Union, talked with PYMNTS about why CUs must fast-track digital innovation to meet security, customer service and competitive challenges, especially during the pandemic and beyond.

Tools 276

Tools Los Angeles New Jersey Trends 276

Perficient

JUNE 15, 2020

As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring. Yes, those tools are great at enabling conversational marketing to help foster interactions between companies and consumers that mimic human dialogue and do so at scale.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

PYMNTS

APRIL 28, 2020

The company refers to itself as an activ(ist)wear leisure brand, applying its #standforsomething mission to all of its marketing. That said, we dig deep into any and all data we can get our hands on from the various tools in our marketing stack.”. We’re big fans of technology and data,” Brown noted. million acres of burned brush.

Branding 207

Branding New York City Portland New York 207

Perficient

FEBRUARY 24, 2025

Cloud computing and modern data integrations unlock the benefits of scalable data management and real-time collaboration while advanced visualization tools and API integrations with third-party data equip teams to isolate priority scenarios and accelerate deeply tailored outreach.

Trends 221

Trends Management Strategy Analytics 221

PYMNTS

MAY 14, 2020

To meet increasing client demand for digital access to its brand, Porsche Cars North America (PCNA) is speeding up its eCommerce strategy. The luxury automaker rolled out Porsche Finder, its new pre-owned and certified pre-owned vehicle search platform that streamlines and bolsters the client’s ability to link up with one of 192 U.S.

Tools 224

Tools America Strategy Mobile 224

Perficient

SEPTEMBER 8, 2020

Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences. Adding Gifs to Your Brand Strategy. Next Up in Visual Storytelling… Connecting with your target market is much simpler when you have the right tools.

social media 348

social media Branding Video Marketing 348

PYMNTS

OCTOBER 29, 2020

Pleo is offering new services bundled under the brand Pleo Pocket that will make it easier for businesses to centralize financial information, according to a blog post. The new tool streamlines employee spending data, like mileage costs, employee reimbursements and ATM withdrawals, according to the post.

Tools 175

Tools Management United States Cards 175

South State Correspondent

OCTOBER 16, 2024

Because of this, by promoting your card, your bank is promoting its brand and creating a more important customer. Increase Fraud Tools The largest impediment for customers using their card more often is the narrative espoused by many financial sites and advisors that the debit card is less safe than the credit card.

Cards 195

Cards How To Fraud ATM 195

Perficient

JANUARY 26, 2021

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. Getting access to more link data is generally good, but which tool provider has the largest index? Examples include: [link].

Study 529

Study Tools Data Analysis 529

Perficient

FEBRUARY 22, 2021

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Data Visualization.

Video 509

Video UX Branding User Experience 509

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It is why we’ve invested in strategy and design teams, in design labs and studios, in tools and methods, and in constantly finding new ways to do it better. In case you were looking for job description, you’re welcome!

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

NOVEMBER 9, 2020

But, what can you really do with the right marketing automation tool? You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With that being said, how can marketing automation benefit the healthcare industry?

Marketing Automation 525

Marketing Automation Marketing Resources System 525

PYMNTS

JULY 1, 2020

Loyalty programs such as these ultimately help CUs retain members, generate referrals and create effective brand awareness, she said. ” Avoiding viral spread is a constant worry during the COVID-19 pandemic, and TDECU is considering enhancing its technology offerings with emerging tools to help keep members safe.

Branding 216

Branding Houston Innovation social media 216

Perficient

NOVEMBER 17, 2020

Putting all of this together to gives us a powerful insight that is arguably the most powerful design tool: empathy. Over time, these experiences come to define the brand itself, eclipsing traditional efforts at building brands through aesthetics and taglines. Empathy helps a first-time home buyer through a mortgage application.

Case Study 501

Case Study Study Technology Branding 501

Perficient

MARCH 22, 2021

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520

Community social media US Branding 520

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Perficient

MAY 2, 2022

For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. How are you leveraging opportunities to grow your business?

Strategy 491

Strategy Company Marketing Strategies Marketing 491

Perficient

JANUARY 30, 2021

SXA Themes also allow sites to share a standard site layout while making sure that the site has the right look and feel for each brand. How can they use tools like Creative Exchange to get content imported into Sitecore? One of the pain points of SXA tho has been with front end development.

How To 309

How To Maine Tools Branding 309

Bank Innovation

NOVEMBER 20, 2017

to go live with an investment robo-advisor under its NatWest Bank brand, RBS said in a release today. Since the tool is geared towards “customers […]. EXCLUSIVE- Royal Bank of Scotland becomes the first bank in the U.K.

Tools 255

Tools Branding Online Innovation 255

Perficient

FEBRUARY 15, 2021

In Part 1 I described an expectations gap in which 84% of consumers say the digital tools and services they use fall short of what’s expected. What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Anticipating Customer Wants and Needs.

Meeting 428

Meeting Study Branding Innovation 428

Perficient

JANUARY 20, 2021

They’re significantly higher because of advancing technology and experiences consumers encounter with brands outside the industry. And when consumers don’t get this experience, they tend to produce negative feelings about the brands that can’t deliver. These two reasons alone have created the need for instant gratification.

Customer Experience 348

Customer Experience Branding Video Industry 348

South State Correspondent

FEBRUARY 4, 2025

In this article, we highlight some Gen AI strategy insights for community banks and provide tools to help bankers advance their programs. The overarching goal of the document is to align the organization, so each business line does not go off in different directions sourcing their own Gen AI tools.

Community Bank 195

Community Bank Strategy Community Tools 195

Bank Innovation

DECEMBER 16, 2019

The brand released a new current account for U.K. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […]. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018.

Strategy 243

Strategy Community Tools Branding 243

Perficient

JANUARY 21, 2025

You May Enjoy: Manage Rising Expenses in Insurance Insurance Trend #2: Digital Distribution Across the Value Chain In 2025, carriers will continue to innovate with new tools and services to interact with customers and producers as roles, sales channels, and client relationships evolve.

Trends 221

Trends Customer Experience social media Innovation 221

Perficient

NOVEMBER 20, 2020

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. Synthetic content – imagery and video created using graphic arts tools and software – is a valuable tool in the race to personalize. How to Get There. And you might be right.

Video 322

Video Tools Digital Strategies Marketing 322