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Perficient’s Bright Paths Program Welcomes 25 Women to Tech in Detroit

Perficient

Today, Perficient colleagues are excited to welcome 25 new women to the tech industry as the first Perficient Bright Paths training program kicks off at an online pop-up campus in Detroit! Perficient is proud to help #ChangeTheRatio in Detroit. BONUS: What Perficient Leadership Says About Driving STEM Education and Career Opportunities.

Detroit 520
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Target Trains Its Bullseye On Millennials With ‘Smartly’ Brand

PYMNTS

Target is rolling out a new discount brand, dubbed Smartly, intended to appeal to millennials. In a statement, Tritton said that the retailer has introduced over 20 “owned and exclusive brands.” Garfield told WSJ , “It’s been a challenge for store brands and private labels to offer value, but also enough of the other attributes.”

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Facebook Uses Retail Data To Train Chatbots To Be Like Humans

PYMNTS

Facebook has launched, what it calls, a new way to train artificial intelligence (AI) in chatbots. The online news service reported Facebook revealed 13,000 human to human conversations across two retail spaces, furniture and fashion, were used as data for the training. Like furniture, assistants could sort by price, brand, color.

Training 177
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Driving STEM Education and Career Opportunities through the Perficient Bright Paths Program

Perficient

Day in and day out, our colleagues are contributing their unique expertise to deliver end-to-end digital solutions for our clients – some of the world’s biggest brands. What inspired Perficient to pursue a training program through the lens of diversity and inclusion? Perficient’s people define our success. Tom: Our people.

Detroit 520
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When Subscription Boxes Help Coaches Step Up To The Training Plate

PYMNTS

During his college career, he used various tools to challenge him during individual training outside of practice. Coaches start by selecting what level they train: youth, high school or collegiate. Coach Crates has teamed with nearly 30 brands. As analytics and technology have gotten more involved, Wodzis noted, so has training.

Training 159
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.