Perficient

NOVEMBER 2, 2020

When describing the campaign, Debra Mastaler, Head Judge for the US Seach Awards, said: “My fellow judges and I loved how this campaign adjusted to new consumer trends and used those trends to their advantage. It was a well-executed campaign with a great outcome for the brand. It was amazing work.”.

Trends 508

Trends US Retail Branding 508

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. 24, Credit Suisse analysts said Dunkin' "has demonstrated strong recovery trends amid a challenging environment.".

Branding 171

Branding Operations Trends Company 171

PYMNTS

AUGUST 4, 2020

Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift.

Trends 207

Trends Branding Retail Community 207

PYMNTS

FEBRUARY 19, 2020

Legacy brands like Clorox and General Mills are facing increased competition due to store placement by retailers using their own data gathering practices to see what customers prefer to shop for and how they behave in stores, according to a report by The Wall Street Journal. It used to be more of a personal relationship,” he said.

Branding 181

Branding Retail Video Data 181

Perficient

JANUARY 21, 2025

The insurance industry in 2025 is at a pivotal point, with key digital insurance trends leading the charge in transforming how carriers operate and interact with customers. Carriers must innovate, adapt to these changes, and leverage new technologies to maintain a competitive edge.

Trends 221

Trends Customer Experience social media Innovation 221

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Livestreaming for marketers is no longer a novelty — live video is changing the way brands interact with their audiences,” New York based video platform Vimeo said.

Trends 203

Trends Video social media Los Angeles 203

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

social media 332

social media Google Branding Training 332

Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. Building brand identity. By Judith Sears.

Branding 167

Branding Community Community Bank Iowa 167

Perficient

FEBRUARY 18, 2021

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

DECEMBER 4, 2020

In announcing the launch of the Walgreens Advertising Group this week, the giant pharmacy chain said that with the help of more than 9,000 stores and 100+ million loyalty members, it would use “advanced data modeling” to connect brands directly with audiences in a digital ecosystem that “surpasses the industry method of digital media buying.”.

Retail 216

Retail Trends Branding Groups 216

PYMNTS

JULY 24, 2020

have BNPL accounts, and the trend is gaining popularity around the world. . a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Recent research shows that almost one-third of customers in the U.S. BNPL Expands Demographic Reach

Branding 187

Branding Los Angeles Atlanta New York City 187

Perficient

JANUARY 8, 2025

They published juicy whitepapers and hosted cant-miss webinars about sustainable investing and ESG trends. It was like a treasure trove of data on consumer trends and recovery strategies… Think actionable, not academic. Cue the applause from institutional investors. The result? Proof that doing good can be good for business.

Leadership 221

Leadership Trends Industry Strategy 221

PYMNTS

AUGUST 21, 2019

For more on these stories, visit the Tracker’s News and Trends. Legacy banks are also leaning hard on their brand presence both online and at branches as more FinTech startups and challenger banks enter the digital banking space and appeal to tech-savvy customers. How Challenger Banks Are Giving Legacy Players Key Opportunities.

Trends 194

Trends Digital Banking Innovation Regional 194

PYMNTS

MAY 11, 2020

billion in April and brought in $920 million in additional liquidity via amendments to its co-brand credit card agreements in May. Marriott CEO and President Arne Sorenson said on a Monday (May 11) earnings call that, overall, “negative trends appear to have bottomed in most regions around the world.

Trends 178

Trends South Carolina United States Regional 178

Perficient

MAY 2, 2022

For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand.

Strategy 491

Strategy Company Marketing Strategies Marketing 491

Perficient

AUGUST 13, 2021

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. The pandemic accelerated this trend. In short, a brand attracts shoppers, but pricing closes the deal.

Policies 294

Policies Customer Experience Branding Survey 294

South State Correspondent

APRIL 1, 2025

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Brand Differentiation: Banks that adopt this messaging standard can distinguish themselves from competitors by offering a superior communication experience. Banks are now putting RCS on their marketing and product development road map.

Marketing 195

Marketing Security Analytics User Experience 195

PYMNTS

AUGUST 5, 2020

Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

Retail 263

Retail Payments Google Branding 263

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. It might seem like healthcare would be immune to that trend, but it’s not.

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. This trend is especially important for retailers in these industries to consider as the pandemic nudges more consumers toward eCommerce rather than brick-and-mortar shopping.

Payments 279

Payments Millennials Retail Trends 279

PYMNTS

DECEMBER 15, 2020

Price and convenience remain top factors that can prompt consumers to try brands, but features like payment flexibility — allowing consumers to pay using their preferred methods — and speed are also becoming must-haves. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Retail 236

PYMNTS

NOVEMBER 23, 2020

Digital revenue now accounts for 21 percent of its consumer business and is “trending at an annual rate of over $900 million,” Western Union said. has four million customers and is “an established regional brand in a fast-growing digital wallet market,” Western Union noted in a press release on the deal.

Payments 361

Payments Strategy Regional Trends 361

Bank Innovation

JANUARY 9, 2020

Bank Innovation is proud to announce a brand-new event — 2020 Banking Automation Summit — designed to provide industry professionals with the necessary platform to share insights, trends, strategies and practices to automate back-office functions. The premiere industry event will take place June 1-2 at the Conrad Miami.

Miami 221

Miami Innovation Trends Strategy 221

PYMNTS

AUGUST 21, 2020

They are also developing brand awareness in the community and fostering customer loyalty by doing so. Other brands have found that offering BNPL solutions can give them the flexibility to pursue their own charitable initiatives. For more on these stories and other BNPL headlines, read the Tracker’s News and Trends.

Report 294

Report Payments Retail Community 294

PYMNTS

JANUARY 11, 2021

Mastercard, in its Mastercard Economics Institute ’s Economy 2021, looks at the past year's economic trends in order to predict what's coming next for businesses. In addition, the trend is now multi-generational, with older people now using more digital services.

Trends 299

Trends California Maine Groups 299

PYMNTS

OCTOBER 7, 2020

Our customers are actually direct-to-consumer eCommerce brands,” he said. These brands just by definition are going directly to their customers, using their own storefront [and] own channels.”. Saxena said Amazon dominates this bucket, and brand identity doesn’t matter much. But bucket No.

Branding 291

Branding Chicago Retail Online 291

PYMNTS

JUNE 25, 2020

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207

Marketing social media Video Case Study 207

Chris Skinner

JUNE 8, 2017

Julie Lake, Founding Director of The FinTech50, commented: “FinTechs working with banks is a powerful trend, but there is also a new generation of innovators going direct to the consumer in areas such as insurance and financial management.

Fintech 306

Fintech Innovation Trends Branding 306

PYMNTS

DECEMBER 24, 2020

It produced several payment trends, which can be found in the How We Shop report. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. These are the brands that have either created new product categories, new business models or pivots on their previous business models.

Retail 295

Retail Branding Minneapolis Trends 295

Bank Innovation

DECEMBER 28, 2017

7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. So what trends will likely have the biggest impact on firms in the year ahead? So what trends will likely have the biggest impact on firms in the year ahead?

Marketing 268

Marketing Leadership Trends Branding 268

PYMNTS

AUGUST 24, 2020

The digital trends transforming consumer commerce have been slower to come to the B2B sector, where paper checks and invoices and word-of-mouth business relationships have remained prevalent. These trends have given rise to a D2C market that is expected to total $17.75 billion in 2020. billion in 2020. About The Playbook.

Retail 216

Retail Report Case Study Study 216

PYMNTS

NOVEMBER 23, 2020

It’s a plan the company describes as “transforming well-known, distressed retail brands into eCommerce success stories.” REV Executive Chairman Tai Lopez stressed RadioShack ’s sales potential as a well-known global brand. Snapping up Fallen Retail Brands.

Branding 254

Branding Retail New Jersey Miami 254

PYMNTS

OCTOBER 16, 2020

How consumer packaged goods (CPG) brands and subscription-based businesses respond to this important trend will be make-or-break for many. The D2C And The New Brand Loyalty Opportunity study contains telling statistics on the growth of D2C, and only a few are needed to show the trend. They have to be creative.

Branding 211

Branding Study Online Retail 211

Chris Skinner

MAY 16, 2017

I talked about this with Jim Marous over at The Financial Brand, and think that this gives a fairly good insight into what’s happening: How has challenger banking evolved? Have you noticed any interesting trends or developments in the space? Once launched, the bank then has to convince customers to switch and move. This ain’t easy.

Trends 275

Trends Analytics Branding Regulation 275

PYMNTS

JANUARY 28, 2021

Three trends will help subscription businesses meet these goals: bundling, enhancing the user experience and redoubled customer retention efforts. The recurring revenue bundle is one of the most powerful trends to achieve growth.

User Experience 271

User Experience Trends Strategy Customer Experience 271

Perficient

JANUARY 19, 2021

I recently participated in IBM’s live webinar series, LinkedIn LIVE, where we discuss the uptick in certain trends that have helped retailers adapt return processes to provide an excellent commerce experience. How Brands are Adapting. Partner with Other Brands for Returns. Simplifying Return Logistics.

Retail 309

Retail Examples Branding Cards 309