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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.

Meeting 443
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Iterative Design for Quick Turn-Around Projects

Perficient

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen.

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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Transactional Notifications: With RCS, banks can send detailed transaction notifications that include images, clickable links, and actionable buttons, enhancing the user experience.

Marketing 195
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The Business Value of Experience Design

Perficient

This is especially true for digital experiences where the user experience will dominate the customer experience more than any single factor. Customers want a well-thought out, engaging user experience that solves their problems and helps them get things done.

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Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146
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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Ant Financial Debuts Technology Brand For FIs

PYMNTS

Ant Financial , the financial services unit of Alibaba , is rolling out a new brand to provide financial institutions (FIs) with support for digital transformation. The brand was announced at the 2018 Ant Technology Exploration Conference. In a press release issued Thursday (Sept.

Branding 174