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YouTube Continues to Dominate the Video Results in Google

Perficient

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. There were four YouTube videos in this widget.

Video 520
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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View.

Video 509
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. Turntable seamlessly adapts the video display to match the orientation of the device as it changes position. Quibi needed to move users above the FBM action line.

US 294
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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Enter Feelter , a technology startup that looks to bring the power of social media sentiment to brands. We bring the truth.

Branding 107
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Telehealth Service Puts A Retail Spin On Its Business Model

PYMNTS

Our SaaS model allows these licensed professionals to conduct HIPAA-compliant video consultations, instant message their participants and monitor their health and diet via wireless device integrations,” Sacks explained. It also goes heavy on conversion mapping, in which it identifies the lower funnel user flow, then works up the funnel.

Retail 242
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The growing interest in digital banks

Insights on Business

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.