Branding UX Video 
Perficient
FEBRUARY 22, 2021
Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Data Visualization.
Perficient
FEBRUARY 4, 2021
An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. This includes alternative text, descriptive link text, proper headings, and audio and video transcripts/captions.
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Perficient
JANUARY 12, 2021
With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.
Perficient
NOVEMBER 20, 2020
Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences.
Perficient
APRIL 20, 2023
In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful.
Perficient
SEPTEMBER 29, 2020
The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. These systems use portals or content hubs that allow the user to interact with the brand, or provide forms that are just a bit more enjoyable than usual. Consider loyalty programs or your favorite video game.
Perficient
MAY 21, 2021
Editor’s Note: This post will be updated when Christina’s video is available). In her free time, she continues to enjoy Scottish Country Dance and Contra Dance, playing video games, pursuing personal coding projects, and has built her own computer – which comes in handy for both. . Bright Paths Project: Plenti.
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