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Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. After all, Atzmon said that video content done correctly is demonstrably more effective than just slipping some text in front of the customer. Personalization Is Key . But that’s just a starting point.

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YouTube Continues to Dominate the Video Results in Google

Perficient

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). This post covers: How YouTube videos dominate the top videos in Google’s results. The difference between YouTube’s and Google’s algorithms for ranking videos. There were four YouTube videos in this widget.

Video 520
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Digital-First Economy Values Personalized Video For Consumer Engagement

PYMNTS

Expanding on that adage, a video must be worth a thousand pictures. The effectiveness of video in the current climate was a key topic in a recent conversation between PYMNTS CEO Karen Webster and SundaySky CEO Jim Dicso. Good video content, he said, takes some craft to present properly. Properly Placing Video .

Video 155
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Why Amazon Created A Separate Brand For Designer Fashion

PYMNTS

Whether that comes in the form of video, live chats or being on a first-name basis with a personal retail adviser, it’s all about personalization and the relationship. . You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand.

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Facebook Debuts Collab Music Video App To Compete With TikTok

PYMNTS

Collab began testing in May on an invite-only basis and will allow users to see a feed of three 15-second independent videos playing in sync in a feed, according to the report. Users can make a Collab by swiping on a row to bring a new video clip to match their composition. In a blog post Monday (Dec. In a blog post Monday (Dec.

Video 159
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SundaySky Launches New Video Ad Tool Designed For COVID-19 Marketing Landscape

PYMNTS

Video advertising platform SundaySky wants to make it easier for marketers to quickly update and freshen up video content without a laborious and time-consuming production and editing process. SundaySky’s new configurable video product does this in part by using “industry-specific templates.”.

Video 136
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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. This is only part of the innovation trend stemming from video games.

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