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Other studies indicate that mobile and connected banking offerings are most popular among millennials and other young consumers, meaning mobile banking apps’ popularity is likely to continue — and increase — in the coming years. Recently published research has found that 76.3 percent of consumers now prefer to bank via mobile apps.
The financial services industry has shown no shortage of enthusiasm for the millennial generation, with banks and startups all clamoring to be the first to understand and serve the needs of the young digital natives and the mobile first generation. To win over this market, innovators need to: Remove friction from the userexperience.
The financial services industry has shown no shortage of enthusiasm for the millennial generation, with banks and startups all clamoring to be the first to understand and serve the needs of the young digital natives and the mobile first generation. To win over this market, innovators need to: Remove friction from the userexperience.
The network lets the user ask family and friends to HELP the user buy something. I’ve heard that financial planners are having a hard time getting Millennials thinking about retirement but instead focus on short-term financial goals – homes, vacations, etc. How can you preserve the digital userexperience?
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