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Can a Mobile Lending App Save Millennial Credit Ratings?

Bank Innovation

Millennials hate credit — but a new service called Lenny is out to change that. Lenny is meant for mobile (of course) and launched today in California. It will reach Texas, Florida and New York in the next 10 to 12 months, according to the company, which claims that, in less than three Read More.

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Millennial Entrepreneurs’ Optimism Is Booming — Here’s Their Top Concern

PYMNTS

As millennials continue to grow their presence in the small business (SMB) community, the dynamics of SMB finance are also changing. According to some experts , millennial small business owners no longer accept mediocre or sub-par services from their financial providers.

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Wine.com Uncorks A Vintage Year

PYMNTS

Millennial purchases grew 36 percent in 2019, which Bergsund sees as the key to what he calls the next generation of wine drinkers. Millennials are leading a premium trend for wine. Millennials are also leading a trend in high-end spirits, which will be a focus for 2020. Revenue from the company’s mobile app grew 60 percent.

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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

.” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. Todd Smith, president and CMO at Sonic, told MarketWatch that this campaign comes from the company’s long experience with the millennial demographic.

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How fraudsters target different generations

Independent Banker

Gen Z, the younger generation, has transitioned into the workforce and is primarily being targeted through social media messages and chatbots,” Fratangelo says. Fraudsters typically target millennials via text messages that promise rewards, shipment tracking and other automated messages that make them vulnerable to phishing attacks.”.

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Seeking Banking Balance Between Physical And Digital

PYMNTS

But, while closing physical bank branches might appear to be a wise cost-saving measure, the move comes with risks that could hurt banks’ relations with new millennial customers. It has also meant working in anticipation of the changing needs of millennial users. You just start with that digital-first mindset.”.

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Target’s Rapid Reset

PYMNTS

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. They are increasingly seeing the upper-end of their prime demographic, a group PYMNTS titled bridge millennials.