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Total return includes two components: capital appreciation and dividends. This is clearly a turnaround situation, as the bank lost over $12 million in 2010, over 20% of its capital (ouch). And they were recently named as one of Forbe's top in-state banks, which uses customerexperience metrics rather than straight financials.
Zions operates under local management teams and distinct brands in 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. Zions Bancorporation is one of the nation’s premier financial services companies with total assets exceeding $65 billion.
A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. The key to Level Money’s user experience is that it gets people to offer actionable information about their personal finances their first time using the product.
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