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How RBC Capital Markets revamped its data management efforts

Bank Innovation

RBC Capital Markets has looked externally to help it consolidate data in one place, analyze it and better equip employees. Starting in 2013, RBC Capital Markets began collecting all the data it could that was relevant to its clients, including e-commerce data, trades and portfolios.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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The New Capital of Smarter Banks

Gonzobanker

In today’s evolving financial world, bank leaders should look to intellectual capital to create shareholder value. And when these finance brothers and sisters think about a bank’s franchise value, they immediately reference equity capital. trillion of capital today. According to the FDIC, the banking industry has roughly $2.5

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Data Lake Houses: Getting Your Bank Data Right

South State Correspondent

When it comes to future success in data management in banking, the same rules apply. Your strength is your data, and your success comes from defending your data and applying your data at various angles – to credit, fraud, marketing, and understanding both your employees and customers. Capital Is Cheap.

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Here Is the Latest Credit Data To Keep Your Bank Safe

South State Correspondent

As the risk of a recession gets pushed out by the market, so does the risk of credit. This data is critical for pricing, capital allocation, and marketing. ” The reality is that banks should be much more granular in their ratings to allocate capital more efficiently. We are not sure if this is going to last.

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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth.

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