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Using Data For Bank Event Lead Generation

South State Correspondent

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Here, we highlight an effective tactic and provide banks with a framework for how to evaluate and choose events. Mining Event Lead Generation Gold.

Data 195
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Amazon Expected To Debut New Alexa Hardware At Annual Event

PYMNTS

Amazon will host an event on Sept. At last year’s event, Amazon announced 15 Alexa-enabled products, including a microwave, new Amazon Echo products, a wall clock with Alexa built-in and more. Amazon’s Alexa is reportedly the most-used voice assistant on the market, found in more than 60,000 smart home devices from 7,400 companies.

Apple 245
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eCommerce Media Gets Its Own Upfront Event

PYMNTS

The selling point is compelling, as it places a brand’s ads in front of a customer at the exact time they are in the market. eCommerce media is also getting something of an upfront event. The ultimate question this event seeks to answer is: How can clients win across eCommerce channels?”

Retail 151
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Event Startup Fever Notches $35M

PYMNTS

Event startup Fever announced it has raised $35 million in a funding round led by Rakuten Capital. CEO and Co-founder Ignacio Bachiller said the money will be used to drive the company’s research and development efforts and market expansion, as well as bring on additional engineers and data scientists.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Fundbox Links With Eventbrite For Events Financing

PYMNTS

Small business invoice financing platform Fundbox is targeting the events industry through a new partnership with Eventbrite. A press release late last week said Fundbox is integrating its solution into the Eventbrite platform to link event creators with access to credit. According to U.S.

Capital 116
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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195