Capital Marketing Marketing Automation 
PYMNTS
DECEMBER 16, 2016
Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Some observers will define this market as $10 million in the top line to $1 billion. Maybe not a hard concept, but not so easy.
Perficient
JULY 12, 2022
What does your brand portray to the market? Successful financial services firms will capitalize on their robust sets of operational data to create actionable insights across a connected digital ecosystem and deliver integrated, seamless, tailored customer experiences. Your brand is the beacon of authenticity for a personal experience.
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Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To
Perficient
JUNE 29, 2020
Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. Traditional personalization within Marketo requires the use of Dynamic Content.
Perficient
JULY 21, 2023
Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers. This can help businesses gain a 360-degree view of their customers and make better decisions about marketing, sales, and customer service. Generate personalized content.
PYMNTS
JANUARY 30, 2019
Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.
PYMNTS
MARCH 2, 2017
In an effort to help developers and marketers offer their services to consumers at the right time and place, Foursquare has introduced Pilgrim SDK, a software development kit that can help third-party apps study and leverage the location of its users, sending them notifications anywhere in the world.
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