L’Oréal, Instagram Lead Late-Year Social Commerce Push
PYMNTS
DECEMBER 10, 2020
New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.
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