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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Irrelevant, Ill-Suited Info.

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Thought starter: Top challenges accountants face and actionable ideas to solve them

Abrigo

Thomas also cites human capital as a challenge for the industry, which is increasingly common as the American demographics shift. Not being prepared for the change in the workforce may set back some firms, “but by the same token, that presents opportunities for those individuals in that X, Y or Millennial category,” Thomas says.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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Best New Financial Apps 2016, The List

Bank Innovation

Robinhood: On Target Launched in December 2014, Robinhood is a zero-fee stock trading app that quickly gained popularity among financially ambitious millennials. Robinhood was paid the enormous compliment of having “cracked the millennial code” by none other than Jay Sidhu, CEO of Customers Bank and founder of BankMobile.

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The open banking opportunity

Accenture: Banking

Based on this survey of over 2,000 consumers, it’s clear that online retailers, tech firms and social-media players face an uphill battle to convince consumers to allow them access to their financial data. Trust in online platforms and social-media companies as providers of payments services is low. So why not?

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SME Optimism Waning In Election Season, Says Capital One

PYMNTS

The latest findings from Capital One’s Spark Business Barometer found a significant decline in small business optimism this year compared to their sentiments this time last year, reports said on Monday (May 2). Capital One did uncover good news, however. The economy may be in recovery, but small businesses in the U.S.

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