We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
A host of startups have emerged to capitalize on this trend. Acorns’ rock-bottom customer acquisition costs as driven by non-viral referral. The New York Times wrote a piece promoting Mint in 2009 and reader reactions were so incredulous (“You gave them YOUR ACCOUNT NUMBER?! for each new user account it acquires.
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