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Carleigh Jaques, SVP, global head of merchant digital products at Visa , contributed the following piece as part of PYMNTS’ 2018 year-end eBook. It was an experience anchored in a fixed location that was dependent on and defined by power and connectivity capabilities. Enabling the Omnichannel Experience.
From cash to rewards and gift cards, mobile wallets must transition to unlocked, truly usable resources across technology, retailers and buying experiences.
We knew we had to pivot and act quickly to develop digital tools to enable self-servicing for our existing customers, while also increasing our focus on driving frictionless access to credit card applications for new customers.
The Pivot : We came up with a fresh take on the plethora of AR-style apps that create visual effects based on face detection and tracking… [Poor userexperience] had a big impact on our retention metrics. Title: All Romance eBooks is Shutting Down. Product: All Romance eBooks. The clock kept ticking.
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