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How to Increase Debit Card Profitability

South State Correspondent

While there are many overlooked products in banking, the debit card is perhaps the greatest. The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. Banks over $10B in asset size make closer to $0.23 per transaction.

Cards 195
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Why You Need Bank Product Management

South State Correspondent

Banks don’t have enough product managers. A manager may oversee the operation of a product, but few banks have product managers who drive product development and performance. This article further explores what it means to be a bank product manager. What is Bank Product Management?

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Virtual Cards Help Companies Manage Spend In Real Time

PYMNTS

Digital B2B payments innovations as diverse as machine learning (ML) automation, cloud-based enterprise resource planning (ERP) systems and virtual cards are gaining unprecedented traction as businesses move to build sustainable B2B payments operations outside of th e office. RLJ Financial On Managing B2B Spend With Virtual Cards.

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Startup offers ‘credit-building’ debit cards for Gen Z

Payments Dive

Startup Fizz is marketing itself as a company helping college students build credit and manage daily spending.

Cards 392
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Behind Sysco’s Spend Management Switch To Cards

PYMNTS

Businesses of all sizes are slowly phasing manual expense tools out of spend management strategies. The latest Workforce Spend Playbook analyzes how expense management tools are shifting to provide quicker and more convenient services to small and medium-sized businesses (SMBs) in all markets.

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Closing The Bank/Middle Market Commercial Card Gap

PYMNTS

The middle market can be an ideal corporate customer for a financial institution (FI). Unlike a small business, the middle market typically holds a lower-risk profile with steady profits and strong growth. But you shouldn’t shove [the middle market] into small business or commercial — you should have a third segment.”.

Cards 132