Remove Cards Remove Marketing Remove Millennials
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Amex keeps focus on younger customers

Payments Dive

The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.

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Millennial-Focused Digital Bank Empower Finance Raises $20M

PYMNTS

San Francisco-based Empower Finance, a mobile banking app aimed at helping millennials save wealth, has raised $20 million in a Series A funding round led by Defy Ventures and Icon Ventures, according to a report. The opportunity is large in the sector, as digital banks represent only about 3 percent of the overall market.

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Gift Cards Poised For Big Role In Post-Pandemic Purchasing

PYMNTS

Mao, whose company provides solutions for payments, prepaid cards and gift cards, said the only way for merchants to go is forward, because going back isn’t an option. Digital Gift Cards ’ Growth. For instance, people are simply directing more spend at gift cards this holiday season. Not All ‘Gift’ Cards Are Gifts .

Cards 291
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Reaching Millennial Travelers With Payments Technology

PYMNTS

Some millennials, in one case, would abandon travel booking processes if their preferred payment method was not offered. millennials who pay for hotels with debit cards or cash. 50%: Projected share of millennial spend in the personal luxury market by 2025. 59%: Share of U.S.

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New Financial Wellness App Douugh Hits the Market

Bank Innovation

EXCLUSIVE – Add another financial wellness app to the list, millennials. Douugh, a fintech company that uses artificial intelligence (AI)-based to provide financial guidance, launches today. The AI-based platform is guided by Sophie, a 24/7 personal assistant for finances.

Marketing 230
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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. The exclusive product-drop ecosystem is on fire, the online market and just the frequency with which customers are transacting is definitely elevating.

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Mastercard’s Master Plan: Give Millennials What They Want

PYMNTS

is a rally cry that would perk the ears of many millennials, but how about “ Mastercard , assemble?”. The card network is hoping that’s the case, as it rolls out the first use case stemming from its recently launched global prepaid money management platform. What Millennials Want. “Avengers, assemble!”