Amex keeps focus on younger customers
Payments Dive
DECEMBER 16, 2024
The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.
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Payments Dive
DECEMBER 16, 2024
The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.
PYMNTS
MARCH 6, 2020
San Francisco-based Empower Finance, a mobile banking app aimed at helping millennials save wealth, has raised $20 million in a Series A funding round led by Defy Ventures and Icon Ventures, according to a report. The opportunity is large in the sector, as digital banks represent only about 3 percent of the overall market.
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PYMNTS
DECEMBER 11, 2020
Mao, whose company provides solutions for payments, prepaid cards and gift cards, said the only way for merchants to go is forward, because going back isn’t an option. Digital Gift Cards ’ Growth. For instance, people are simply directing more spend at gift cards this holiday season. Not All ‘Gift’ Cards Are Gifts .
PYMNTS
JANUARY 10, 2020
Some millennials, in one case, would abandon travel booking processes if their preferred payment method was not offered. millennials who pay for hotels with debit cards or cash. 50%: Projected share of millennial spend in the personal luxury market by 2025. 59%: Share of U.S.
Bank Innovation
AUGUST 23, 2017
EXCLUSIVE – Add another financial wellness app to the list, millennials. Douugh, a fintech company that uses artificial intelligence (AI)-based to provide financial guidance, launches today. The AI-based platform is guided by Sophie, a 24/7 personal assistant for finances.
PYMNTS
SEPTEMBER 29, 2020
We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. The exclusive product-drop ecosystem is on fire, the online market and just the frequency with which customers are transacting is definitely elevating.
PYMNTS
DECEMBER 15, 2017
is a rally cry that would perk the ears of many millennials, but how about “ Mastercard , assemble?”. The card network is hoping that’s the case, as it rolls out the first use case stemming from its recently launched global prepaid money management platform. What Millennials Want. “Avengers, assemble!”
Perficient
AUGUST 18, 2022
However, those not in the wealthy or close to retirement-age categories – i.e., Gen Z-ers, millennials, and low to mid-income individuals – could greatly benefit from a financial advisor’s assistance, and financial advisors can stand to profit by diversifying their business books, as well. population.
PYMNTS
MAY 2, 2019
In a sign of the times, American Express is increasing the rewards on its Blue Cash Preferred Card, announcing 6 percent cash back on U.S. American Express said the Blue Cash Preferred Card will still offer 6 percent cash back in U.S. “If I had to pick, I’d argue that the best potential fits are older millennials and Gen Xers.
Bank Innovation
MARCH 30, 2016
” For Millennials, the cry might as well be, “I want my mobile banking.” ” About 67% of Millennials now use mobile banking, according to a study released today by the Federal Reserve. For Gen Y, the rallying cry was, “I want my MTV.” This compares to 18% for those consumers aged 60 Read More.
PYMNTS
OCTOBER 15, 2020
India’s pay-later app Slice is introducing a no-fee Visa card that offers its Gen Z and millennial customers cash back and no-cost EMIs during festive sales. “We Payments startup Slice was founded in 2016 to cater to the financial needs of the Gen Z and millennial generations.
PYMNTS
SEPTEMBER 11, 2018
Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Reaching Millennials. However, millennials care about more than price.
PYMNTS
APRIL 23, 2019
One might argue that the shifts have been better or for worse (when was the last time one could separate a millennial from their iPhone for a decent conversation?), The digital card will be linked to Apple Pay. The digital card will be linked to Apple Pay. Apple Card is set to be available starting this summer.
PYMNTS
SEPTEMBER 30, 2020
Luxury retailers are also targeting millennial and Generation Z consumers to expand their customer bases, with one report showing that millennials accounted for 35 percent of high-end retail purchases, for example. Around The Buy Now, Pay Later World. billion this year — almost double last year’s total. About The Tracker .
Chris Skinner
OCTOBER 15, 2018
Things we’re reading today include … Terrifying moment giant PYTHON crashes through bank ceiling and scares staff Card clash: Mastercard is gaining market share in the UK payments market ECB should keep policy options open regardless of Fed Millennials and apps are shaking up asset management Barclays to challenge Goldman … The post (..)
PYMNTS
FEBRUARY 11, 2020
Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.
PYMNTS
NOVEMBER 22, 2019
For a customer using a revolving credit tool, such as a credit card, the best outcome is to pay their balance in full each month, which has the benefit of buying now and paying later, with none of the attendant harms like paying an interest fee. However, that usually isn’t the best outcome for the card issuer.
PYMNTS
DECEMBER 14, 2020
customers, he said Afterpay has become as much of a marketing channel for its retail partners as it is a financing tool. After Capital One’s decision this week to halt future credit card linkage to BNPL plans because of concerns that they carry risks consumers don’t understand, Molnar said the mandate will not hurt Afterpay.
PYMNTS
AUGUST 25, 2019
Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September. Kohl’s own curated lines will roll out in October with brands Adore Me and pop-up card designer Lovepop.
PYMNTS
JUNE 7, 2018
Spending on credit cards will continue to grow, but any issuer that decides to take a breath, instead of crafting creative rewards and going after young consumers, runs the risk of being left behind. However, no trend is independent of human action, and issuers will have to work hard to ensure the health of their credit card offerings.
PYMNTS
JANUARY 10, 2020
They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.
PYMNTS
MAY 23, 2019
Zero, a company that aims to modernize credit cards for the millennial generation, has raised $20 million in a Series A funding round, according to a report. The company plans to market its card to credit-wary millennials who want to avoid getting into a deep debt cycle, but who also want the incentives of owning a credit card.
Bank Innovation
SEPTEMBER 1, 2017
While Amex remains at the top of the credit stack in terms of payment volume, its market share has been declining as banks like Chase and […]. EXCLUSIVE—With the new “Pay It, Plan It” features announced this week, credit provider American Express is banking on a more debit-like functionality to gain customers.
PYMNTS
NOVEMBER 30, 2020
Outback Steakhouse has rolled out a new “curbside concierge” option for holiday gift card shopping, according to a Monday (Nov. Customers call ahead or go to their nearby restaurant and drive into a set gift card drive-up parking spot with the service. Customers who purchase $50 in gift cards up to Dec. 30) announcement.
PYMNTS
MARCH 18, 2020
percent of consumers noted they would switch financial institutions (FIs) for a better financial app, a number that jumps up to 41 percent among bridge millennials. The good news, particularly for smaller FIs, is their ability to be nimbler, build more partnerships and roll out to market with advance capability more quickly.
PYMNTS
FEBRUARY 25, 2020
Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.
PYMNTS
SEPTEMBER 27, 2020
Sezzle says it plans to issue an update to the market when the pilot concludes, though when that will happen is still unknown, the release says. customers in a recent study saying they’d used BNPL to buy things, and 56 percent chose such plans to defer costs without gaining interest if they were using a credit card.
PYMNTS
JUNE 14, 2018
Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. In its effort to do so, Gravy doesn’t seek to make money selling the actual goods — it seeks to market the actual stage.
PYMNTS
FEBRUARY 14, 2020
Mastercard Gets Nod To Join China’s $27T Payments Market. 11 to set up a bank card clearing business, providing it with access to a $27 trillion payments market. The People’s Bank of China said it has approved an application by Mastercard’s Chinese joint venture to run a bank card clearing business in the nation.
PYMNTS
MARCH 8, 2019
News came this week, as noted across sites such as CNBC , that millennial homeownership has been creeping along. Bankrate polled 1,500 homeowners, and found that 63 percent of millennials say they have regrets about having bought the home they are in. Buying a house is no small undertaking. percent, compared to 11.9
PYMNTS
NOVEMBER 26, 2018
percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. While apps are used for gas station payments by only 4.5 Almost half – or 49.4
Bank Innovation
MAY 1, 2016
Robinhood: On Target Launched in December 2014, Robinhood is a zero-fee stock trading app that quickly gained popularity among financially ambitious millennials. Robinhood was paid the enormous compliment of having “cracked the millennial code” by none other than Jay Sidhu, CEO of Customers Bank and founder of BankMobile.
PYMNTS
JANUARY 28, 2021
A transformation toward contactless payments is underway at the nation’s credit unions as the public shuns cash and even physical cards to lower infection risks with COVID-19. It will likely alter global markets and regulations as the financial ecosystem becomes more digitized.
PYMNTS
OCTOBER 8, 2018
Sixty-one percent of small businesses said they use commercial credit cards , a year-over-year decrease from 2017’s 71 percent. At the same time, more than two-fifths of survey respondents agreed that cash flow management is a daily concern, while more millennials said it’s a concern compared to their older peers.
PYMNTS
SEPTEMBER 18, 2019
The startup credit card company offers its rewards card to people with no credit history. Since launching in the fall of 2018, the Petal card has signed up 50,000 customers, with more than 65 percent in the millennial and Gen Z demographic. ABS capital markets for Jefferies.
PYMNTS
JANUARY 2, 2019
The vast majority of consumers are still feeling confident about their financial situation, and younger consumers in the bridge millennial demographic are aging into their prime spending years. 2,225: The amount bridge millennials spend on average each year on retail purchases.
PYMNTS
NOVEMBER 2, 2016
Millennials are different — a point hammered homed in a million ways, in a million think pieces written since the generation that started to be born in 1980 started to come of age about 10 years ago. Why are millennials different? Why The New Generation Of Consumers .
PYMNTS
OCTOBER 22, 2018
People of all stripes — from millennials to baby boomers, from Generation X to the Greatest Generation — are increasingly swapping the friction of shopping in a store for the convenience of using one of the many connected devices they now own to shop and buy from instead. To track how we will pay, watch how Bridge Millennials pay today.
PYMNTS
OCTOBER 24, 2019
London-based FinTech firm Revolut partnered with Visa to roll out a multi-currency travel debit card in Singapore, Visa said in a press release on Wednesday (Oct. The new card offers users the ability to spend overseas in over 150 currencies at the real exchange rate and without hidden fees. . by the end of 2019. Launching in the U.S.
PYMNTS
JUNE 29, 2020
So, Zogo designed its modules to attract Generation Z and millennial users for whom the promise of a more stable retirement in 40 years isn’t much of a motivator. Then get enough pineapples to receive a low-value gift card as a reward. They also set up a fund to pay for the gift cards that users within a firm’s ZIP code earn.
PYMNTS
OCTOBER 31, 2019
The two brothers ended up co-founding Scribe , an eCommerce website that sells paper greeting cards. The company lets consumers connect offline — through greeting cards that help them celebrate events with handwritten messages. The platform would then suggest that a user choose a card for her through the site. The Market.
PYMNTS
APRIL 7, 2020
market for retail credit was largely occupied by store-branded cards and revolving credit accounts. But as millennials’ and Gen Z consumers’ enthusiasm for store cards has cooled, a host of startups have stepped into the market to offer installment financing at the point of sale (POS) as an alternative product.
PYMNTS
OCTOBER 6, 2020
Shoppers can start a purchase in stores by selecting the card icon in the Afterpay mobile program, which activates the Afterpay card that can be used for purchases via Google Pay or Apple Pay. Millennial and Gen Z shoppers are focusing on sustainable and ethical fashion and retail more than before.
PYMNTS
OCTOBER 5, 2018
The problem, Abramowitz noted, is that retail in the last decade has moved online and into multi-channel – and private-label cards have not really made the necessary transformation to keep pace. Delivering that isn’t a matter of building a better private-label card as much as it is rethinking retail credit from the ground up.
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