Remove Cards Remove Marketing Remove Millennials
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Reaching Millennial Travelers With Payments Technology

PYMNTS

Some millennials, in one case, would abandon travel booking processes if their preferred payment method was not offered. millennials who pay for hotels with debit cards or cash. 50%: Projected share of millennial spend in the personal luxury market by 2025. 59%: Share of U.S.

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Millennial-Focused Digital Bank Empower Finance Raises $20M

PYMNTS

San Francisco-based Empower Finance, a mobile banking app aimed at helping millennials save wealth, has raised $20 million in a Series A funding round led by Defy Ventures and Icon Ventures, according to a report. The opportunity is large in the sector, as digital banks represent only about 3 percent of the overall market.

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Amex Updates Blue Cash Card To Reflect Millennials’ Spending

PYMNTS

In a sign of the times, American Express is increasing the rewards on its Blue Cash Preferred Card, announcing 6 percent cash back on U.S. American Express said the Blue Cash Preferred Card will still offer 6 percent cash back in U.S. “If I had to pick, I’d argue that the best potential fits are older millennials and Gen Xers.

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Slice Integrates No-Fee Visa For Millennial Shoppers In India

PYMNTS

India’s pay-later app Slice is introducing a no-fee Visa card that offers its Gen Z and millennial customers cash back and no-cost EMIs during festive sales. “We Payments startup Slice was founded in 2016 to cater to the financial needs of the Gen Z and millennial generations.

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Want To Reach Millennials? Embrace Digital Creativity

PYMNTS

Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Reaching Millennials. However, millennials care about more than price.

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Mastercard’s Master Plan: Give Millennials What They Want

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is a rally cry that would perk the ears of many millennials, but how about “ Mastercard , assemble?”. The card network is hoping that’s the case, as it rolls out the first use case stemming from its recently launched global prepaid money management platform. What Millennials Want. “Avengers, assemble!”

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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.