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Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. Products in the box come from brands such as Milwaukee, Ryobi and Gorilla Glue as well as Varathane, Watco, Everbilt and 3M.
From there, Sharp is eyeing New Orleans, then “working our way up the West Coast from Los Angeles” and then circling back to Midwestern cities, like Milwaukee. Everything is done online via credit card. PYMNTS: Millennials, boomers, Gen Y or X … Who’s the target here? . No cash would exchange hands.
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