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How to Increase Debit Card Profitability

South State Correspondent

While there are many overlooked products in banking, the debit card is perhaps the greatest. The product generates significant fees and helps drive deposit balances, yet debit cards rarely get a mention in strategy, marketing, or customer profitability circles. Debit Card Profitability We will start with debit card profitability.

Cards 195
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Bitcoin Joins American Express and PayPal on 2017 List of Social Media Darlings

Bank Innovation

American Express is the “most-loved” financial service on social media in 2017, according to a recent report, followed by PayPal, Vanguard and bitcoin. NetBase examined 55 brands across sectors including banking, credit cards, investment banking, payment services, insurance, online lenders and crypto.

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X teams with Visa on new digital payments tool

Payments Dive

Billionaire Elon Musk’s social media site has forged an alliance with the card network giant to launch a new digital payments tool later this year.

Tools 459
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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. They’re getting the tools they need to make that step.”.

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Top 3 Banking Secrets to Stay Relevant with Gen Z Consumers

Speaker: Brian Muse-McKenney, Chief Revenue Officer & Matt Simester, Cards and Payments Expert

In today’s world of social media, dating apps, and remote work, businesses risk becoming irrelevant (or getting "ghosted") if they fail to meet the evolving needs of Gen Z consumers. faster than their competitors.

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Social Media Innovations And SMB Challenges

PYMNTS

Burberry has created a “mini program” with Tencent that provides exclusive content and tailored experiences that can be unlocked on WeChat, at a time when China has millions of mini-communities on the social media platform. 11.6%: Estimated share of China’s total retail eCommerce sales that are driven by social commerce.

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Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023

Perficient

A biometric payment is a point-of-sale technology that authenticates payments by pairing a payment card with a physical identifier of the cardholder. Both Visa and Mastercard rolled out pilot biometric payment cards in 2022. To use this offering, cardholders enrolled a fingerprint to have securely stored on their card.

Industry 471