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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. The interesting part of this session was how these banks used sports marketing as a creative avenue for other projects.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. This is the most direct way to communicate everything you want viewers to know about your business. Video content is a great way to make your site more engaging and generate more leads.

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