Payments Source

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends 72

Trends Customer Experience Survey Data 72

Gonzobanker

MAY 14, 2018

It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix. Buzzword converter/muffler devices are nice-to-haves, though.).

Branding 117

Branding Industry Apple Marketing 117

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40